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Omar Yaqub

http://premier.alberta.ca/PlansInitiatives/economic/RPCES_ShapingABFuture_Report_web2.pdf - 0 views

    • Omar Yaqub
       
      work with the federal government to change the immigration system - to help address critical shortages of workers at all skill levelsIt is in the interests of all Canadians that the Alberta economy remains strong. To realize the full potential of the oil sands and broaden the economic base, the province will need people from outside the country as well as migrants from other parts of Canada. The provincial government and industry must collaborate in demonstrating to the federal government the critical need to at least double the caps on the provincial immigrant nominee program. Advocate for immediate changes that allow temporary foreign workers with solid records to apply for permanent resident status while they are still in the country. Continue to work with the federal government to institute longer-term changes to better align the national immigration program with strategies for economic growth, making it more responsive to changing economic conditions and industry's workforce needs.Determine what is getting in the way of swift assessment of foreign trades and professional credentials related to these scarce skills, and remove barriers to full recognition of qualifications that meet Alberta standards. Pre-certify credentials from selected offshore institutions, and create a mechanism that allows all immigrants to determine their credential status before moving here. Expand initiatives such as the Immigrant Access Fund to help immigrants achieve credential recognition.
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    Give a new alberta water authority the mandate to innovate in water stewardship, and realize the full benefit of our precious water assets Alberta needs all its citizens to develop the mindset and skills to thrive in today's world and drive economic growth - to be resilient, lifelong learners, healthy and productive, eager to achieve and perform, globally connected and informed seeking talent around the globe Like other countries with aging populations, Alberta in 2040 will be competing to attract the brightest and the best talent to the province's workforce to fill critical gaps. As early as 2030, demographers predict that domestic workforce growth in Alberta and Canada will have stalled, although higher birth rates in our Aboriginal population could indicate potential for some domestic population growth. Encouraging seniors who wish to stay in the workforce longer to do so could mitigate (but not solve) the problem. Employers could abolish their mandatory retirement age and other policies that discriminate on the basis of age.Employers in this province are already concerned about shortages of people to fill jobs at all skill levels, well aware that energy booms create huge demands for workers in service sectors as well as in construction and labour-intensive oil sands production. The very specialized skills and knowledge essential to success in broadening the economic base are in short supply in the province now because there have not historically been good opportunities in these areas. One key requirement is more people experienced in founding and growing technologybased businesses. While productivity improvements and the application of innovative business models may slow growth in the labour supply gap or change the mix of skills required over the  next three decades, we still expect to see an increasing  need to attract immigrants to the province to fill key gaps  at all skill levels.The number of immigrants to Alberta fr
Omar Yaqub

Gov of Sask Ireleand - 0 views

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    In December 2011 the unemployment rate in Ireland rose to 14.4 per.  In the wake of a global economic recession, the Irish Economic and Social Research Institute  estimates 75,000 Irish are expected to emigrate in 2012 as unemployment in the country  continues to rise.  The Irish Government has identified emigration as one part of the economic recovery plan.  The Government of Saskatchewan was approached by employers interested in actively recruiting  skilled workers in Ireland.  The Government of Saskatchewan administers the Saskatchewan Immigrant Nominee Program  (SINP).  The SINP is an economically-driven program that responds to the need of Saskatchewan  employers.  It allows the Province of Saskatchewan to nominate applicants who qualify under  criteria established by the province for permanent resident status.  The program offers the ability to select applicants whose skills and abilities best meet the needs  of employers; application processing times that are faster than other federal immigration classes;  and, assistance from Immigration Officers who are readily available to explain program  requirements and processes. 
Omar Yaqub

Australia - The Keys to Australia's Immigration Success - Canada immigration news - 0 views

  • Australia and Canada faced similar challenges in reaping the benefits of newcomers, but experts say today's immigrants to the country Down Under are in faster, employed better and more quickly, and are making more money than those coming into Canada.
  • within just two years of bringing in major changes in 1999, Australia saw an "immediate surge of outcomes" for immigrants, and the immigration-related economic benefits for the country.
  • Canada's backlog of nearly 1 million applicants is another challenge, and, today, successful economic migrants to Australia are admitted within three months if they apply off-shore, and three weeks if they are already in Australia
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  • modify the changes to the way you select economic applicants in the context of improving employment incomes,
  • Canada's immigration policies have increasingly focused on short-term labour market needs at the expense of longer term nation-building.
  • as provinces have been given more control over their immigrant intake, a national framework has fallen by the wayside
  • there is a lack of alignment in the immigration program between skills selection and labour market needs
  • Canadian Construction Association and Canadian Manufacturers and Exporters, the coalition is calling on the government to invest money in colleges—and to fix the immigration system.
  • by 2012, immigration will account for all labour force growth in Canada, and that two-thirds of the available jobs will require post-secondary education.
  • We need an overhaul to get more skilled trades into Canada quickly," Mr. Charette said. "When you look at Australia, they can get in in three to four days."
  • Success Key to Decision
  • she also said the recent changes brought in by the Conservative government, which give the immigration minister full discretion over how many and what type of immigrants get in, "makes sense." With data that showed economic migrants to Australia were struggling to find work and make a decent wage, the government of the day brought in mandatory language testing and credential assessment for economic migrants before they immigrate.
  • In Canada, however, English-speaking migration has disappeared, she said, adding that no one has yet been able to explain why.
  • Australia also made it easier for international students to apply for permanent status and, by 2005, 52 per cent had applied to stay. Not only do these students pay high costs for their education, they "overwhelmingly qualified for positions," Ms. Hawthorne said.
  • Canada's policies have been focused on increasing temporary workers to meet labour needs, Ms. Hawthorne warned not enough attention has been paid to economic principal applicants in Canada's immigration system.
  • And that's what's keeping people who are the permanent kind," she said. "This is not removing migration as a source of country building...but you're picking people whose immediate work outcome is much more likely to be positive, and they're equally likely to be diverse, and they'll have better longer-term outcomes, as will their children."
Omar Yaqub

Report examines Alberta labour market, impact of labour shortages - News & Events - Uni... - 0 views

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    "Report examines Alberta labour market, impact of labour shortages Study reveals cost of labour shortages, offers recommendations for tackling one of the province's most pressing policy challenges. By Jamie Hanlon on July 18, 2013 (Edmonton) The scope of Alberta's labour shortage and the need for recommendations on how to address it were the catalyst for a year-and-a-half-long study of one of the province's most pressing policy challenges. The University of Alberta's Institute for Public Economics commissioned the study to foster informed debate on the highly relevant policy issue. An Examination of Alberta Labour Markets explains that the opportunity cost of not filling jobs under an economic scenario similar to that outlined in Alberta's 2013 budget is $33 billion in current dollars over four years. Lost personal tax revenue to the provincial and federal governments is estimated to be nearly $6.8 billion over four years. The report emphasizes that several industries risk significant shortages-including retail, hotel and food services, and health care. Edmonton and the Banff-Jasper region are two areas at the greatest risk for labour shortages. To counteract these trends, the report's authors developed a number of recommendations to provide access to otherwise untapped labour groups including mature workers, disabled people and First Nations people. "This comprehensive analysis leads to a number of concrete policy actions that can be taken by both the federal and Alberta governments," said Robert Ascah, director of the institute. "The report's recommendations are aimed at developing a highly skilled workforce, which will benefit all Albertans. "This means attracting the most skilled workers possible and ensuring we are doing everything we can to have apprentices complete their training." The study was funded by the Government of Alberta and 12 associations and unions with an interest in addressing periodic labour shortages in A
Omar Yaqub

Alberta Competitiveness Initiative - Home Page - 0 views

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    he council will look at ways to improve Alberta's overall economic position and build on work already underway by government and industry. It will also look at the various factors that impact the province's economic growth such as regulation and fiscal policy, the availability of skilled workers, transportation and infrastructure, and productivity and innovation.
Omar Yaqub

http://www.finance.alberta.ca/economic-development/regional/community/funding-programs-... - 0 views

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    lists all of the various provincial and federal economic development grant opportunities. This document was compiled by Alberta Finance and Enterprise but it hasn't been updated since November of 2010. I had that it was more up-to-date. 
Omar Yaqub

Does Local Firm Ownership Matter? - 0 views

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    A data set for U.S. counties that includes residence status of firm owners is used to assess whether per capita density of locally owned businesses affects local economic growth, compared with nonlocal ownership. The database also permits stratification of firms across different employment size categories. Economic growth models that control for other relevant factors reveal a positive relationship between density of locally owned firms and per capita income growth but only for small (10-99 employees) firms, whereas the density of large (more than 500 workers) firms not owned locally has a negative effect. These results provide strong evidence that local ownership matters for economic growth but only in the small size category. Results are robust across rural and urban counties.
Omar Yaqub

Big Rethink 2011: Economically Driven Innovation - Core77 - 0 views

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    This notion of economically driven innovation was apparent throughout the conference and it was encouraging to hear was that there would be a green upside. According to Bew, the past ten years have been responsible for half of the price increases the world's commodities have experienced over the last 150 years. This economic situation will drive governments to encourage innovation in environmentally friendly alternatives in the same way necessity drives innovation in businesses and entrepreneurs.
Omar Yaqub

Report Urges Increased Labor Mobility to Meet Demands for Economic Growth | Human Resou... - 0 views

  • Report Urges Increased Labor Mobility to Meet Demands for Economic Growth
  • Future labor and skills shortages among industrialized nations could be solved in part by boosting the global mobility of talent, according to a new report.  
  • In Canada, Germany, the United Kingdom and the United States, expected immigration and birth rates will not offset the workforce losses caused by aging populations
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  • The study adds that foreign-born workers with university degrees or equivalent qualifications make up just 2 percent of the European labor market compared with 4.5 percent in the United States and nearly 10 percent in Canada.
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    Report Urges Increased Labor Mobility to Meet Demands for Economic Growth
Omar Yaqub

GOVERNMENT OF SASKATCHEWAN SUPPORTS LABOUR RECRUITMENT MISSION TO IRELAND - Government ... - 0 views

  • GOVERNMENT OF SASKATCHEWAN SUPPORTS LABOUR RECRUITMENT MISSION TO IRELAND Premier Brad Wall and Advanced Education, Employment and Immigration Minister Rob Norris will participate in a labour recruitment mission to Ireland in March 2012. The delegation will be comprised of Saskatchewan employers and supported by the Government of Saskatchewan. Immigration staff will support employers who are actively making job offers in Ireland at career fairs in Dublin (March 3-4) and Cork (March 7) where more than 9,000 qualified candidates in fields including trades and construction, engineering and health sciences are expected to attend. "The New Saskatchewan offers jobs, a high quality of life, and a welcoming environment to newcomers," Wall said. "We look forward to telling our story in Ireland. Immigration is helping sustain our economic momentum and enriching our cultural diversity." "There is a tremendous pool of qualified people in Ireland who are actively seeking opportunities abroad," Norris said. "The Irish Economic and Social Research Institute estimates 75,000 Irish are expected to emigrate in 2012 as unemployment in the country continues to rise. This mission will connect Saskatchewan employers with qualified candidates who are seeking to emigrate." Twenty-two employers have committed to participating in the mission with more than 275 vacancies on offer. Candidates who receive an offer of employment will work with immigration officers to apply to the Saskatchewan Immigrant Nominee Program (SINP). "With a record of economic growth, and one of the lowest unemployment rates in Canada, Saskatchewan is a place of opportunity," Norris said. "And we welcome these newcomers to discover the Saskatchewan advantage." -30- For more information, contact: Richelle Bourgoin Advanced Education, Employment and Immigration Regina Phone: 306-787-8153 Email: richelle.bourgoin@gov.sk.ca
Omar Yaqub

IV. Evaluating the Nominee Programs: Institutional Design and Practice - 0 views

  • Alberta’s “semi-skilled” nominee stream for lower-skilled workers – a hodgepodge of narrow, sector-specific pathways – currently makes temporary foreign workers in the food and beverage processing, hotel and lodging, manufacturing, trucking, and foodservice sectors eligible for nomination.[
  • Employers and workers in these sectors follow a relatively complex application process.[xcii] First, employers specify the number of nominations they intend to make, and outline the job description and requirements, settlement and retention plans, and any sector-specific requirements to the provincial government. This process allocates a specific number of nominations to each employer directly, limiting the maximum number of nominations according to sector.[xciii] Once allocations are made, employers are eligible to select foreign workers who meet the basic education and worker experience requirements for nomination.
  • In Alberta, lower-skilled foreign workers must be employed with the nominating employer for a minimum period of six months before they are eligible for nomination. Other requirements for education and experience in workers’ home countries vary across sectors. After nominated workers have been approved as nominees by the province, they apply CIC for permanent residency status.
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  • process of allocating nominations to employers before they select individual nominees disadvantages workers in at least two ways. First, it further discourages workers from accessing existing employment protections such as minimum employment standards in the face of employer abuses, by giving employers sole discretion to “reward” workers with nominations. Given that these nominations represent a direct path to permanent residence status in Canada, they are obviously extremely valuable to workers. As Yessy Byl, the Alberta Federation of Labour’s Temporary Foreign Worker Advocate, points out, some employers “use this program as a further excuse to exploit workers who desperately want to immigrate.
  • Many dangle the possibility of nomination in the AINP to ensure acquiescence to unreasonable requests such as unpaid work, additional work, etc.”[xcvi] Second, by limiting the number of allocations made to each employer, this system is likely to increase competition among workers for nominations and may even discourage employers from participating in the nominee program altogether because they regard it as arbitrary and unfair.
  • MPNP requires employers to notify temporary foreign workers, within their initial six months of work, that the employer intends to nominate them through the MPNP. This requirement has the advantage of minimizing worker uncertainty about their future status while they are still ineligible for nomination under provincial requirements.
  • further reform might be for the province to remove the six-month work requirement, making foreign workers eligible for nomination as soon as they begin work in Canada. This would at least provide the opportunity to do away with the temporary “trial period”, during which workers are arguably most vulnerable. Such a reform, however, may also serve to increase employer control ever further and calls into question the overall legitimacy of a program that gives private actors such broad scope to nominate immigrants without even basic requirements to prove their bona fides. Realistically, these challenges point to the inherent inadequacy of the TFWPs as an entry point for permanent economic immigration through an employer-driven nominee program. Palliative reforms that fail to recognize underlying problems of regulatory devolution and resulting institutional mismatch are unlikely to generate the kinds of outcomes for vulnerable foreign workers that fairness and sound economic policy-making are likely to demand.
  • employer beliefs that individuals from certain countries of origin are better able to perform this or that job create racialized profiles within particular sectors and industries.
  • Left to the sole discretion of employers, the effects of nominee selection processes in this area will likely be to ossify and entrench aspects of race and gender discrimination as part of Canada’s economic immigration system.
  • Employers in Manitoba, for example, have been active both in lobbying for an expanded nominee program and in developing surrounding institutions and services. 
  • developed a network of services for foreign workers that have been widely hailed as successful innovations – at least in those workplaces and urban environments where workers are able to take advantage of them.
  • Alberta’s nominee program requires employers to provide workers with in-house language training services or to arrange for provision by a third party. Likewise, the AINP obligates employers in most streams to design an accommodation and settlement plan for nominees that “demonstrate employer support and assistance toward successful integration of the workforce, community and society integration.”[cvi] While these seemingly modest requirements may appear to be positive developments in the direction of improving workers’ security and likelihood of successful settlement, the implied trend is clearly toward the devolution of support services away from the provincial government and toward private actors, the effects of which remain largely unevaluated.
  • There are two specific criticisms directed at this aspect of regulatory devolution. One is that obliging employers to provide essential settlement services further skews barging power to the disadvantage of workers by enmeshing their personal and family lives even more closely with authoritative decision-making processes undertaken by their employers. Jenna Hennebry has pointed out that:
Omar Yaqub

Collaboration Is the New Competitive Advantage: Canada's Large "C-11" Cities Launch New... - 0 views

  • ConsiderCanada.com and CanadaEnTete.com, two new Web sites that provide comprehensive information for global companies considering expansion into North America.
  • According to the World Economic Forum, Canada has benefited from the soundest banking system in the world for the last three years running. For the eighth consecutive time, KPMG's Competitive Alternatives study finds Canada leading the G7 with the lowest business costs. The C.D. Howe Institute, which studies social and economic policy, also stated that Canada's international reputation as a destination for capital and investment is better than it has been for a generation
  • Economic development professionals from Toronto, Montréal, Vancouver, Ottawa, Calgary, Edmonton, Halifax, Québec City, Winnipeg, the Waterloo Region, and Saskatoon work together every day to guide international companies to the Canadian city or cities that offer the most strategic fit," says Michael Darch, Executive Director of OCRI's Ottawa Global Marketing team. "ConsiderCanada.com and CanadaEnTete.com are the latest tools at our disposal to bring new opportunities home.
Omar Yaqub

THE INNOVATION DRIVEN ECONOMIC DEVELOPMENT MODEL A PRACTICAL GUIDE FOR THE REGIONAL INN... - 0 views

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    THE INNOVATION DRIVEN ECONOMIC DEVELOPMENT MODELA PRACTICAL GUIDE FOR THE REGIONAL INNOVATION BROKER
Omar Yaqub

Why US productivity can grow without killing jobs - McKinsey Quarterly - Economic Studi... - 0 views

  • Does higher productivity destroy jobs? Sometimes, but only in the very short term, considering US economic performance over the past 80 years. In fact, every ten-year rolling period but one since 1929 has seen increases in both US productivity and employment. Even on a rolling annual basis, 69 percent of periods have delivered both productivity and jobs growth (Exhibit 1). Over the long term, apparently, it’s a fallacy to suggest that there’s a trade-off between unemployment and productivity. These are among the key findings of the latest report from the McKinsey Global Institute, Growth and renewal in the United States: Retooling America’s economic engine. We are optimistic about productivity because it isn’t only about efficiency; it is no less about expanding output through innovations that improve the performance, quality, or value of goods and services. What’s more, even productivity solely from efficiency gains can, in the aggregate, lead to higher employment if the cost savings are put back to work elsewhere in the economy. Companies can pass on those savings to their customers in the form of lower prices, leaving households and businesses with more money to spend elsewhere. They can also reinvest savings from more efficient operations in new job-creating activities.
Omar Yaqub

ICCI: Eligible Activities and Expenses - 0 views

  • ICCI supports initiatives that promote and sustain foreign direct investment in Canadian communities.
  • program assists communities in developing the tools needed to attract and retain investment.
  • Typically, a community begins by undertaking basic research to determine its strengths, identify key sectors, and determine the level of investment already located in its territory
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  • Investment training for economic development staff
  • Conducting business retention and expansion research
  • Identifying investment strengths and local assets
  • Developing a community profile to show potential investor
  • Developing and implementing a targeted strategy for encouraging foreign investment
  • Developing and implementing a targeted strategy for retaining and expanding existing foreign investments
  • Developing or substantially upgrading websites for foreign direct investment purposes
  • Implementing strategies to retain or expand the investment of foreign affiliates already located in Canada
  • Eligible Expenses
  • Research and studies: identification of target corporations, comparative competitive analyses, development of business cases, business retention and expansion studies, etc.
  • Economic data: collection of community and economic data for investment profiles, etc.
  • Strategic FDI planning: facilitators, consultant costs, community consultations, development of strategic plans.
  • Website development: development and/or major redesign, addition of significant architecture and functionality.
  • Translation: translation of documents or website content into either one of Canada’s official languages or foreign languages;
  • Promotional materials (print or electronic): design and layout only (printing costs and the pressing of CDs and DVDs are not eligible).
  • Advertising: design and layout.
  • Investment Training including EDAC annual conference: courses as part of the community’s investment attraction and retention strategy for employees of the Community.
  • Consultants/contractors.
  • Ineligible ExpensesResearch activities not associated with investment attraction, retention and expansion. Collection or purchase of statistical data not associated with investment attraction, retention or expansion activities. Development of training courses/modules. Consultants hired to facilitate a training session. Costs associated with hiring consultants to develop ICCI applications. Regular website maintenance and updating web content, site hosting, software licensing, Corporate logo design, costs of printing, pressing CDs, or DVDs, and recording videocassettes. All give-aways: gifts, events/shows/concerts tickets, logo items, cups, mugs, pens, etc. Design and layout of non-investment ads (promoting tourism, for example), cost of ad placement in any media.
  • Travel costs incurred by applicants, partners or consultants not related to training; travel costs incurred by potential investors. Taxes: GST, PST, HST, VAT or taxes applied by foreign governments. Hospitality: Cost of meals or alcohol; lodging; clothing and uniforms; and all give-aways. Trade show/conference participation:  registration fees at international trade shows or conferences  (in Canada and abroad), booth design / purchase / assembly and shipping, design of promotional material specifically for a trade show, overhead costs such as pre-show mailing, stationery and long distance phone calls, research to target companies at a trade show, consultant costs for organizing outgoing missions (including training participants); consultant costs to develop target business cases for follow up with potential investors after show; cost of developing an advertisement (design and layout) for show specific publications. Activities or projects  related to attracting infrastructure for tourism and motion picture industries, e.g: to develop ski resorts, theme parks and film production facilities.
  • Capital costs: infrastructure development, capital expenditures to acquire or enhance assets, software licenses, electronics (computers, fax, machines, digital cameras, etc.), demonstration aids. Capital costs include the direct costs of acquisition, construction, expansion, modification, conversion, transportation, installation and insurance (during construction) of fixed assets, as well as the cost of licensing and franchising fees. Overhead costs: Postage, including postage for direct mail campaigns; phone; office space rental; photocopying. Salaries and benefits of personnel. Miscellaneous: activities to attract investment from inside Canada; costs incurred before the application’s approval date; activities for which one or more partners expect to receive compensation in the form of a commission, finder’s fee, or other form of remuneration; promotion activities related to properties or business investment in which one or more partners receive a personal or corporation financial gain.
Omar Yaqub

Calgary Economic Development campaign aims to attract people and business - 0 views

  • the purpose is to attract people and prospective employees “and to address our longer-term workforce needs.”
  • The second reason is to further develop and diversify our business base in a more sustainable way to complement our strength in areas like energy,
  • third reason, particularly coming back from our research, is to highlight how this city has evolved from an arts, a culture and a cosmopolitan global business centre perspective
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  • campaign will focus on recruiting qualified workers and targeting sectors key to Calgary’s sustainable growth, such as finance, technology, and logistics. Outreach to these sectors and people will occur in four Canadian markets: Toronto, Halifax, Ottawa and Montreal
  • campaign was created by Calgary Economic Development with support from Mayor Naheed Nenshi and more than 30 investors from the private sector
  • outreach to those markets will be through the use of various tactics such as advertising and social media to create awareness about Calgary as a centre of business and career destination. There will also be a “heavy focus” on media relations and public relations
  • total budget for the 10-month national campaign is $1.2 million.
  • More than 50 per cent of the funding has been raised through partnerships with the private sector
Omar Yaqub

Edmonton Social Planning Council - Canada's Colour Coded Labour Market: the gap for rac... - 0 views

  • Unemployment rates and income differ amongst racialized Canadians. All racialized communities, except those who identify as Japa¬nese or Filipino, have higher unemployment rates than non-racialized Canadians. Of those remaining racialized communities, the differences in unemployment rates from the non-racialized population are significant. The unemployment rate for those who identify as Chinese was 21% higher than non-racialized Canadians. The unem¬ployment rate was 95% higher for those who identify as West Asian/Arab and 73% higher for those who identify as Black.
  • overall average income of racialized Canadians declined by 0.2% between 2001 and 2005, while that of non-racialized Canadians grew by 2.7% for the same period. The report raises concern that racialized Canadians actually lost ground at a time of economic growth in Canada and that economic growth was not a solution for income inequalities that these racialized groups face.
  • racialization of poverty in Canada, where poverty rates for racialized families are three times higher than non-racialized families. 19.8% of racialized families lived in poverty compared to 6.4% of non-racialized families in 2005. The racialization of poverty refers to a phenomenon where poverty becomes disproportionately concentrated and reproduced among racialized group members, in some cases inter-generationally. The report attributes the racialization of poverty to the historical forms of racial discrimination found in the Canadian labour market. This in turn creates a process of social and economic marginalization that in turn results in a disproportionate vulnerability to poverty among racialized communities.
Omar Yaqub

News Release - Minister Kenney strengthens economic value of provincial immigration pro... - 0 views

  • semi- and low-skilled professions will have to undergo mandatory language testing of their listening, speaking, reading and writing abilities and meet a minimum standard across all four of these categories
  • Starting July 1, 2012, most Provincial Nominee Program (PNP) applicants for
  • In Saskatchewan, 5,354 immigrants arrived under the program in 2010, compared with 173 in 2003.
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  • The PNP is now Canada’s second largest economic immigration program, with admissions having grown from about 8,000 immigrants in 2005 to expected admissions of 42,000 people this year. Each province and territory is responsible for the design and management of its own PNP, which must be consistent with federal immigration policy, legislation and the terms of bilateral agreements.
Omar Yaqub

Is Canada's brand strong enough to attract the immigrants it wants? - The Globe and Mail - 1 views

  • The personal touch This summer, Edmonton's economic development agency will conduct a marketing campaign in the U.S. to attract unemployed, skilled workers, taking along a contingent of oil sands employers looking for thousands of engineers, mechanics and welders. To sell the idea of moving to Canada, the recruiters will rely on a combination of the familiar “quality of life” pitch and a solid message about just how big Alberta natural-resource projects are. “No one really understands the order of magnitude in the oil sands,” says Mike Wo, executive director of the Edmonton Economic Development Corp. “We want them to understand it's a massive undertaking and there are literally, dozens and dozens of employers who would be thrilled to have them.” The agency is going so far as to fly in potential hires to show them what Edmonton is like. Pooling their resources, employers will cover the cost of group flights so that candidates can check out the city, from its housing and university to the quality of its golf courses.
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