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Only 10% of rural Americans go online from home with high-speed connections, about one-third the rate for non-rural Americans.

Overall, 48 million American adults had high-speed connections in the home in February 2004. This represents a growth of 60% since March 2003 when 30 million Americans had broadband connections at home. Fully half of this growth has taken place since November 2003, suggesting that it was a broadband holiday season for many Internet users in the winter of 2003/2004.

As for the pool of dial-up users who may one day move to broadband, 40% say they would like to get it and 58% say they don’t plan to get it. Of the 40% who would like to get broadband at home, many are not interested in paying more for it: 22% say they would not pay an extra dime for broadband at home and on average this group said they would pay about $9.40 per month extra for broadband. Of the 58% of dial-up users who say that they are not interested in broadband at home, half say they would not pay anything extra for it. On average these users say they would pay only about $4.25 a month more for broadband.