The Spot: Krow's Elegant and Touching Commercial for DFS Sofas | Adweek - 0 views
-
Tracy Tuten on 21 Aug 12Krow and DFS are trying something new: advertising that is actually-gasp!-likeable. A new 90-second brand film, set to an emotional song by a Scottish indie artist, tells the touching tale of a young boy who suffers through a typically tough day-finding respite only at the end of it, on a big, comfy DFS sofa. The approach isn't rocket science. "By aiming to become a brand that is well-liked as well as well-known," said Hastings, "DFS hopes to achieve more sustainable and even greater success among a broader range of people." Tim Nudd, August 21, 2012, Adweek.com