IN A BLOSSOMING DIGITAL MEDIA LANDSCAPE, MAKING SMARTER DIGITAL MARKETING DECISIONS IS HARDER THAN EVER - DO YOU AGREE WITH US ?
With the continuing proliferation of media across USA and also Globally, the decisions that a marketer needs to make are becoming ever more difficult and needs even better sources of credible information when it comes to how to reach and engage with a changing audience.
In the face of this change, marketers need sources of credible, empirical information and evidence to make smarter and better-informed planning and budget decisions that will lead to greater success for their brands and businesses.
So Where Is A Catch? With our experience we suggest you to start focusing on these 3 key areas initially for your YouTube campaign activation and you'll see it will bring the best returns to you (marketers) ! But keep in mind that your Brands should also be optimized. These tipping points are:
REACH Building absolute and incremental reach with YouTube and TV...
BRAND IMPACT Building brand impact with YouTube in terms of Awareness, Association, Motivation...
CAMPAIGN SYNERGY Building stronger campaign synergy between TV and YouTube...
IN A BLOSSOMING DIGITAL MEDIA LANDSCAPE, MAKING SMARTER DIGITAL MARKETING DECISIONS IS HARDER THAN EVER - DO YOU AGREE WITH US ?
With the continuing proliferation of media across USA and also Globally, the decisions that a marketer needs to make are becoming ever more difficult and needs even better sources of credible information when it comes to how to reach and engage with a changing audience.
In the face of this change, marketers need sources of credible, empirical information and evidence to make smarter and better-informed planning and budget decisions that will lead to greater success for their brands and businesses.
So Where Is A Catch?
With our experience we suggest you to start focusing on these 3 key areas initially for your YouTube campaign activation and you'll see it will bring the best returns to you (marketers) ! But keep in mind that your Brands should also be optimized. These tipping points are:
REACH
Building absolute and incremental reach with YouTube and TV...
BRAND IMPACT
Building brand impact with YouTube in terms of Awareness, Association, Motivation...
CAMPAIGN SYNERGY
Building stronger campaign synergy between TV and YouTube...
Good-Luck (Team Expertek)
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