As consumers continue to shift their shopping to online, retailers who understand the factors motivating them to shop online or in-store will be better positioned to create sales channels that meet their customers’ evolving needs and preferences!
As a marketer we already know that having the most competitive price won’t guarantee a sale. Although price was mentioned by majority of consumers as a top factor in deciding which website to buy from, the next key attributes were enhanced delivery options and easy return policies in China, delivery options ranked even higher than price, and in India and Turkey, easy return policies was the most commonly seen attribute.
As part of an integrated customer centric business model, shoppers expect that goods can be delivered or picked up wherever they are located. They want their orders consolidated, they want shipping bundled with service, and they want to be able to return things easily.
In order to meet these growing demands, companies need either better distribution systems or partners that can do it better for them. Good-Luck!
As consumers continue to shift their shopping to online, retailers who understand the factors motivating them to shop online or in-store will be better positioned to create sales channels that meet their customers’ evolving needs and preferences!
As a marketer we already know that having the most competitive price won’t guarantee a sale. Although price was mentioned by majority of consumers as a top factor in deciding which website to buy from, the next key attributes were enhanced delivery options and easy return policies in China, delivery options ranked even higher than price, and in India and Turkey, easy return policies was the most commonly seen attribute.
As part of an integrated customer centric business model, shoppers expect that goods can be delivered or picked up wherever they are located. They want their orders consolidated, they want shipping bundled with service, and they want to be able to return things easily.
In order to meet these growing demands, companies need either better distribution systems or partners that can do it better for them. Good-Luck!
Team Expertek US
To Top