which of the following companies uses a direct marketing channel - 0 views
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#1 anderkcelrk on 21 Aug 22Regardless of the specific strategy a company chooses, the key to a successful direct marketing strategy is determining the level of service the target customer expects. A direct marketing strategy should reflect the values and goals of the brand, and it should be tailored to the audience it's targeting. For example, BarkBox sells subscription boxes for dogs. Each month, it ships a themed collection of full-sized dog products. There are tiered membership options available, and BarkBox recently achieved a valuation of $150 million to $200 million
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