when developing a good promotion blend a marketing manager should - 0 views

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  #1 erikhagins80 on 14 Aug 22

   

  When developing a good promotion mix, a marketing manager should keep in mind a few different factors. These factors include the stage of the product life cycle, the target market, the type of buying decision, and the amount of funding available. Promotions should be based on the goals of the firm, not solely on customer expectations. A typical promotion mix will pull a product through the channel.

   

  <div class="cArrow"> </div><div class="cContentInner">When developing a good promotion mix, a marketing manager should keep in mind a few different factors. These factors include the stage of the product life cycle, the target market, the type of buying decision, and the amount of funding available. Promotions should be based on the goals of the firm, not solely on customer expectations. A typical promotion mix will pull a product through the channel.</div>

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