when developing a good promotion blend a marketing manager should - 0 views

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  #1 gordonmcnear80 on 14 Aug 22

   

  When developing a good promotion mix, a marketing manager should keep in mind a few different factors. These factors include the stage of the product life cycle, the target market, the type of buying decision, and the amount of funding available. Promotions should be based on the goals of the firm, not solely on customer expectations. A typical promotion mix will pull a product through the channel.
  
  While the overall amount of money spent on promotion may increase during the early stage of a product's life cycle, it typically declines as the product matures. As a product approaches its maturity stage, however, sales promotion must focus more on creating and reinforcing relationships with channel members. In a consumer products company, this focus shifts from building primary demand to selective demand,

   

  <div class="cArrow"> </div><div class="cContentInner">When developing a good promotion mix, a marketing manager should keep in mind a few different factors. These factors include the stage of the product life cycle, the target market, the type of buying decision, and the amount of funding available. Promotions should be based on the goals of the firm, not solely on customer expectations. A typical promotion mix will pull a product through the channel. <br /> <br /> While the overall amount of money spent on promotion may increase during the early stage of a product's life cycle, it typically declines as the product matures. As a product approaches its maturity stage, however, sales promotion must focus more on creating and reinforcing relationships with channel members. In a consumer products company, this focus shifts from building primary demand to selective demand,</div>

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