Understanding Consumer Attitudes & Motivations Towards Shopping - 0 views

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  #1 expertekcyber on 06 Dec 21

   

  

  
  

  What drives a customer to buy online or offline in the first place? Why do they trust some companies or websites over others? And what motivates someone to become a repeat customer or loyal ambassador? Understanding these consumer sentiments is critical for companies when formulating their brand, market positioning and overall experience offering. 

  
  

  What’s driving the shift to online other then a Covid reason?

  
  

  When consumers were asked what factors motivated them to buy online instead of going to a shop, the top reasons were time flexibility and cost savings. Consumers also said they preferred shopping online to avoid the negative experiences associated with going out to shops—these consumers in a way are ‘pushed’ online by the inconveniences of traveling to a shop, being in a crowd, or standing in checkout lines. This was particularly evident in some countries with densely populated cities. Consumers in China, India and Singapore, for example, were the most likely to say crowd avoidance was a top motivator to shop online. 
  
  Good-Luck (Team Expertek)

  
  

   #brand #shopping #onlineshopping

   

  <div class="cArrow"> </div><div class="cContentInner"><p><img src="https://www.diigo.com/file/image/bdpqrrsqzpbepobseezepbrcpec/Reasons+Shoppers+Shop+Online.jpg" /></p> <br /> <p>What drives a customer to buy online or offline in the first place? Why do they trust some companies or websites over others? And what motivates someone to become a repeat customer or loyal ambassador? Understanding these consumer sentiments is critical for companies when formulating their brand, market positioning and overall experience offering. </p> <br /> <h2><strong>What’s driving the shift to online other then a Covid reason?</strong></h2> <br /> <p>When consumers were asked what factors motivated them to buy online instead of going to a shop, the top reasons were time flexibility and cost savings. Consumers also said they preferred shopping online to avoid the negative experiences associated with going out to shops—these consumers in a way are ‘pushed’ online by the inconveniences of traveling to a shop, being in a crowd, or standing in checkout lines. This was particularly evident in some countries with densely populated cities. Consumers in China, India and Singapore, for example, were the most likely to say crowd avoidance was a top motivator to shop online. <br /><br /><em><strong><a href="https://www.expertek.net" rel="nofollow">Good-Luck (Team Expertek)</a></strong></em></p> <br /> <p> <a data-attribute-index="0" href="https://www.linkedin.com/feed/hashtag/?keywords=brand&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6873659820508098560" rel="nofollow">#brand</a> <a data-attribute-index="1" href="https://www.linkedin.com/feed/hashtag/?keywords=shopping&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6873659820508098560" rel="nofollow">#shopping</a> <a data-attribute-index="2" href="https://www.linkedin.com/feed/hashtag/?keywords=onlineshopping&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6873659820508098560" rel="nofollow">#onlineshopping</a></p></div>

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