Ultimately, success of your PPC campaign can be measured in a few different ways. Start by understanding your cost-per-conversion, which is beneficial in helping you determine the overall impact of your ads. Cost-per-conversion is measured by taking the total amount spent on an ad and dividing that by the total number of conversions the ad generated. If you spent $100 on an ad and the ad generated 10 conversions, then your cost-per-conversion would be $10—the lower the cost per conversion, the better.
Another way to measure the success of an ad is by combining click-through rate (CTR) and cost-per-click (CPC) data to have a full understanding of your campaign’s ROI. If your ads are fully optimized, you should have a high CTR and low CPC, leading to a high conversion rate and a lower cost-per-conversion. If your CPC is low and your CTR is high, yet you aren’t seeing a high conversion rate, you may be experiencing a problem with the quality of the traffic or with the landing page experience.
If this is the case, you should revisit your targeting strategies or the content the ads link to.
started by expertekcyber on 26 Nov 21
Ultimately, success of your PPC campaign can be measured in a few different ways. Start by understanding your cost-per-conversion, which is beneficial in helping you determine the overall impact of your ads. Cost-per-conversion is measured by taking the total amount spent on an ad and dividing that by the total number of conversions the ad generated. If you spent $100 on an ad and the ad generated 10 conversions, then your cost-per-conversion would be $10—the lower the cost per conversion, the better.
Another way to measure the success of an ad is by combining click-through rate (CTR) and cost-per-click (CPC) data to have a full understanding of your campaign’s ROI. If your ads are fully optimized, you should have a high CTR and low CPC, leading to a high conversion rate and a lower cost-per-conversion. If your CPC is low and your CTR is high, yet you aren’t seeing a high conversion rate, you may be experiencing a problem with the quality of the traffic or with the landing page experience.
If this is the case, you should revisit your targeting strategies or the content the ads link to.
Good-Luck (Team Expertek)