Key Features Of Digital Performance Marketing Strategy - 0 views

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  #1 expertekcyber on 13 Jan 22

   

  The interaction and integration between Internet channels and traditional channels is a key part of digital marketing strategy development. Digital marketing strategy is essentially a channel marketing strategy and it needs to be integrated with other channels as part of multi channel marketing. It follows that an effective digital marketing strategy should:
  
  

  
  

  ● Be aligned with business and marketing strategy (for example, many companies use a rolling three-year plan and vision), with more specific annual business priorities and initiatives.

  
  

  ● Use clear objectives for business and brand development and the online contribution of leads & sales for the Internet or other digital channels. These should be based on models of the number using the channels.

  
  

  ● Be consistent with the types of customers who use and can be effectively reached through the channel.

  
  

  ● Define a compelling, differential value proposition for the channel which must be effectively communicated to customers.

  
  

  ● Specify the mix of online and offline communication tools used to attract visitors to the company website or interact with the brand through other digital media such as email or mobile.

  
  

  ● Support the customer journey through the buying process as they select and purchase products using the digital channel in combination with other channels.

  
  

  ● Manage the online customer lifecycle through the stages of attracting visitors to the website, converting them into customers and retention and growth.

  
  

  Good-Luck (Team Expertek US)

  
  

  

   

  <div class="cArrow"> </div><div class="cContentInner"><h4><em>The interaction and integration between Internet channels and traditional channels is a key part of digital marketing strategy development. Digital marketing strategy is essentially a channel marketing strategy and it needs to be integrated with other channels as part of multi channel marketing. It follows that an effective digital marketing strategy should:<br /><br /></em></h4> <br /> <p>● Be aligned with business and marketing strategy (for example, many companies use a rolling three-year plan and vision), with more specific annual business priorities and initiatives.</p> <br /> <p>● Use clear objectives for business and brand development and the online contribution of leads & sales for the Internet or other digital channels. These should be based on models of the number using the channels.</p> <br /> <p>● Be consistent with the types of customers who use and can be effectively reached through the channel.</p> <br /> <p>● Define a compelling, differential value proposition for the channel which must be effectively communicated to customers.</p> <br /> <p>● Specify the mix of online and offline communication tools used to attract visitors to the company website or interact with the brand through other digital media such as email or mobile.</p> <br /> <p>● Support the customer journey through the buying process as they select and purchase products using the digital channel in combination with other channels.</p> <br /> <p>● Manage the online customer lifecycle through the stages of attracting visitors to the website, converting them into customers and retention and growth.</p> <br /> <p><strong><a rel="nofollow" href="https://www.expertek.net">Good-Luck (Team Expertek US)</a></strong></p> <br /> <p><img src="https://www.diigo.com/file/image/bdpqrrsqzpbrodrdrazepearado/Digital+Performance+Marketing+Strategy.jpg" /></p></div>

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