Is a document that describes the marketing environment - 0 views

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  #1 gordonmcnear80 on 13 Aug 22

   

  A marketing environment analysis is a document that contains information about the organization's customers, competitors, distribution system, and other factors that affect marketing efforts. The information is compiled through market research, secondary materials, and empirical surveys. For example, gathering information on customers involves conducting customer surveys and interviews. Developing a marketing environment analysis ensures that the organization has the right tools and resources to effectively plan for its marketing efforts.

   

  <div class="cArrow"> </div><div class="cContentInner">A marketing environment analysis is a document that contains information about the organization's customers, competitors, distribution system, and other factors that affect marketing efforts. The information is compiled through market research, secondary materials, and empirical surveys. For example, gathering information on customers involves conducting customer surveys and interviews. Developing a marketing environment analysis ensures that the organization has the right tools and resources to effectively plan for its marketing efforts.</div>

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