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How to Set Marketing Objectives - 0 views

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started by kylestough on 22 Aug 22
  • kylestough
     
    Marketing objectives can be grouped into four broad categories: Increase revenue, increase market share, improve profitability, and enhance brand recognition. These objectives should be measurable and relevant to the business mission. Besides being time-bound, marketing objectives should be easily understood by those working to accomplish them. A business may have difficulties in setting marketing objectives when different departments do not align well, leading to image issues among stakeholders. Here are some tips to help you set marketing objectives:

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