START: How has diversity impacted marketing and customization of products? In an age where the population is more diverse than ever, organizations have been adapting to this new diversity. This diversity is evident in the increase of "micromajorities" - groups of people who identify with specific needs and longings and are using the media to express themselves. As a result, there are new items in the marketplace focusing on niche markets and areas that may not have been previously considered.
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