Digital Marketing Strategy For Ecommerce Store (Performance Indicators) - 0 views

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  #1 expertekcyber on 12 Jan 22

   

  When developing goals and measurement systems used to review and improve performance of digital channels, it is also helpful to consider which are leading and lagging indicators of performance. Trends should be identified within these, e.g. are they increasing or decreasing year-on-year (often used as a good like-for-like comparison) or compared to the previous week, month or average for a recent period.
  
  A leading performance indicator is a metric that is suggestive of future performance, think of the amber preceding the green light on traffic lights on a short timescale. The benefit of leading indicators is that they enable managers to be proactive in shaping future performance. 
  
  Good-Luck (Team Expertek US) 
  
  (An example of a performance measurement system for an e-commerce electrical goods retailer)

  
  

  

  
  

   

  
  

   

   

  <div class="cArrow"> </div><div class="cContentInner"><p>When developing goals and measurement systems used to review and improve performance of digital channels, it is also helpful to consider which are leading and lagging indicators of performance. Trends should be identified within these, e.g. are they increasing or decreasing year-on-year (often used as a good like-for-like comparison) or compared to the previous week, month or average for a recent period.<br /><br />A leading performance indicator is a metric that is suggestive of future performance, think of the amber preceding the green light on traffic lights on a short timescale. The benefit of leading indicators is that they enable managers to be proactive in shaping future performance. <br /><br /><a rel="nofollow" href="https://www.expertek.net"><strong>Good-Luck (Team Expertek US) </strong></a><br /><br /><em><strong>(An example of a performance measurement system for an e-commerce electrical goods retailer)</strong></em></p> <br /> <p><img src="https://www.diigo.com/file/image/bdpqrrsqzpbredcqrozepeaceea/Ecommerce+Store+Success+Factor+Route+map.jpg" /></p> <br /> <p> </p> <br /> <p> </p></div>

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