Skip to main content

Home/ Diigo Community/ BRAND THAT DECIDES ITS WORTH
expertekcyber

BRAND THAT DECIDES ITS WORTH - 0 views

#branding #digital #onlinebranding

started by expertekcyber on 23 Nov 21
  • expertekcyber
     

    Brand equity is the value and strength of the Brand that decides its worth. It can also be defined as the differential impact of brand knowledge on consumers response to the brand marketing. Brand equity exists as a function of consumer choice in the market place.



    It occurs when the consumer is familiar with the brand and holds some favorable positive strong and distinctive brand associations in the memory. Factors contributing to brand equity are: brand awareness, brand associations, brand loyalty, perceived quality, proprietary brand assets.



    A company with strong brand equity is positioned for long-term success because it helps a company navigate through macro-environmental challenges far more easily than brands with little or negative brand equity can. Thanks to lighting fast Digital Branding tools & platform which helps in to reduce this equity gap.


    Good-Luck (Team Expertek)

To Top

Start a New Topic » « Back to the Diigo Community group