a market-product grid shows various product offerings and Market-Product Grid - 0 views

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  #1 erikhagins80 on 29 Aug 22

   

  A Market-Product Grid is a graphical representation of a company's product or service and its potential markets. Marketers construct a grid of sufficient size by listing market opportunities on the vertical axis and product offerings on the horizontal axis. The grid helps them evaluate market-product combinations and characterize them as either large or small. The grid can also help them determine the size of a target market or identify a nonexistent market.

   

  <div class="cArrow"> </div><div class="cContentInner">A Market-Product Grid is a graphical representation of a company's product or service and its potential markets. Marketers construct a grid of sufficient size by listing market opportunities on the vertical axis and product offerings on the horizontal axis. The grid helps them evaluate market-product combinations and characterize them as either large or small. The grid can also help them determine the size of a target market or identify a nonexistent market.</div>

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