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Are you really offering your customers the best possible buying journey? And do you know why you should be - you know, besides the fact that everyone and their grandmother is telling you it's what you should be doing?
In a nutshell, offering your customers the perfect buying journey (or as close to perfect as you can get it to perfect) leads to more sales, higher revenues, and lower costs. The real question is how does this happen. Understanding the how will help you in the journey design process, so let's take a look at how the "how" happens.
Is Improving the Buying Journey All You're Doing?