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What differentiates brands like Amazon and Zappos from the rest? Why are these brands brought up during any discussion on Customer Experience, in a positive manner? How have these brands garnered a loyal fan base that can't be poached by their competitiors? The answer lies in the difference in approach. Brands that attain a Cult Status have been able to hit those heights only because their approach to running a business is not just different but more customer-focused. The other brands, however, are comfortable with the status-quo and satisfied with average profits and average results. So, what exactly is this 'difference in approach' we are talking about? Here's an infographic highlighting what Cult Brands do differently from the rest.

Great Infographics On Cult Brands

Brand History The company was founded in the year 1977 by first generation entrepreneur Mr. Kanti Parasrampuria. He has a vast work experience in the field of textiles, beverages and plastics and a profound business acumen and managerial alacrity. The company benefits from his expertise and guidance and also relies on a highly experienced and well qualified professional management team for its day to day operations. Brand Advantage The company owns a fully automatic plant to manufacture 6000 liters per hour of fruit based beverages at Mandideep near Bhopal (M.P.), India. It is a state-of-art plant with two PET blowing and filling lines, one V-Pak (aseptic juice carton) and one stand-up pouch filling line. The infrastructure is par-excellence and ensures that delicious, safe and hygienic products are delivered to the market. The beverages made by us are untouched by hand are produced under stringent conditions. The beverage division has achieved the prestigious ISO 22000:2005 including HACCP certification from the Swiss multinational certification agency SGS. The facility is also certified ISO 9001:2008 from ICS. All the equipment's used in the plant are installed by vendors that are approved by big multinational beverage companies. The raw and packaging material procured is from good quality sources which are first audited for quality. The plant is centrally located in Bhopal with very good road, air and rail link to rest of the country. Our products are currently available in 15 states of India (updated Feb 2013) and counting. Mango dash created a great deal of excitement in its category and celebrated the indulgence in mangoes like no other brand had done before. While other players have portrayed the mango as a simple and innocent fruit, Mango dash celebrates the sheer indulgence and sensuality involved in consuming a mango. The creative 'Aamsutra' idea communicates the experience of extreme sensuous pleasure through the act of drinking M

Fruit Juice Companies and Brands In India PEPSI India Slice Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category. In 2008, Slice was relaunched with a winning product formulation that made consumers fall in love with its taste. With new pack graphics and clutter-breaking advertising, Slice has built a powerful appeal. COCA Cola Maaza Introduced in 1970s, Maaza has today come to symbolize the very spirit of mangoes. Universally loved for its taste, color, thickness and wholesome properties, Maaza is the mango lover's first choice.The Union Beverages Factory, based in the UAE, began selling Maaza as a franchisee in the Middle East and Africa in 1976. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co LLC Dubai. Maaza was launched in 1976 in India. and in India, Maaza was acquired by Coca-Cola India in 1993 from Parle-Bisleri along with other brands Dabur India Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company, Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. Basics of Nutrition & Healthy Living Eating the right food along with daily exercise will keep the body healthy and fit. A fit and healthy body ensures prevention from ailments. While all forms of exercise will benefit, a combination of strength, endurance, balance & stretching exercises are best. Limit inactive behavior such as television watching and computer time. Tristar Beverages Mango Dash The company was founded in the year 1977 by first generation entrepreneur Mr. Kanti Parasrampuria. He has a vast work experience in the field of textiles, beverages and plastics and a profound business acumen and managerial

With Digitization becoming ubiquitous, brand building is a totally different ball game today. Customers have started paying much more attention to what your brand stands for, the true purpose behind what you do, and whether all this resonates with their emotions and sentiment. They've, in other words, started looking beyond your offerings, discounts, and all the traditional marketing campaigns. So, while the term 'brand' has been effortlessly thrown around, building a credible and authentic one is quite the uphill task. That being the case, how should large organizations revamp their brand strategy? What are the various factors they need to work on in this predominantly digital world to win over customers and retain them in the long run?

Custom rigid boxes are commonly used in a variety of industries, including: Cosmetics: Luxury cosmetics brands often use custom rigid boxes to create a premium look and feel for their products. Electronics: High-end electronic products such as smartphones, tablets, and laptops are often packaged in custom rigid boxes for added protection and branding. Food and Beverage: Premium food and beverage brands often use custom rigid boxes for their gift and specialty products, such as chocolates, wine bottles, and gift sets. Retail: Many retail brands use custom rigid boxes for their product packaging, especially for items that require extra protection or are marketed as premium products. Health and Beauty: Custom rigid boxes are also used in the health and beauty industry for packaging products such as skincare, fragrances, and hair care products. Jewelry: Custom rigid boxes are commonly used in the jewelry industry to package high-end pieces such as engagement rings, watches, and other luxury jewelry items. Overall, any industry that requires high-quality, durable packaging that can showcase and protect products can benefit from custom rigid boxes.