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Digital Transformation - Why Should It Be Your Strategic Priority? As businesses languish amid competition, Digital Transformation is no less than a Superhero that helps businesses scale increasing competition and emerge victorious. Here's a lowdown about the role of digitalization on different factors affecting your business: 1. Customer Experience Modern consumers value nothing more than their personal convenience, productivity, time and flexibility. They're more likely to conduct research before buying, rely on consumer reviews, seek quicker resolutions and move to other providers if their expectations are not met. Digital technologies enable an end-to-end sales cycle, right from opening conversations with prospects to closing a sale. Customers are spoilt for choices, and they engage with businesses on channels of their choice. Businesses need to have Omni-channel presence so that they can cater to the needs of their customers with lesser response time, thereby gaining customer loyalty. We reduced online complaints from 15 cases per day to none within just 3 months for the India's first large-format specialist retail chain for consumer electronics and durables. Click here to read how we helped them retain high-value customers by implementing digital technologies for complaint closure. The Digital Age is hence, the age of customers and it has become all the more important to ensure your customers are happy. Digital transformation as a strategic priority can enable you to shift towards customer-driven communications, which can maximize your reach and delight your customers too. 2. Productivity With an increased focus on Digital transformation, businesses are likely to reach Digital Maturity, with an effective strategy in place. This could translate to increased productivity in the form of: Streamlined operations Effective marketing Stronger customer interactions Greater focus on innovation Lesser room for error Increased speed-to-market No wonder, stud

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