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It never crossed my mind that I gravitated to startups because I thought more of my abilities than the value a large company would put on them. At least not consciously. But that's the conclusion of a provocative Asymmetric Information and Entrepreneurship, that explains a new theory of why some people choose to be entrepreneurs. If you asked me who should join large company and who should gravitated to startups? I would have answered at various times: If you have below abilities you will gravitated to startups: I want to be my own boss. I love risk. I want flexible work hours. I want to work on tough problems that matter. I have a vision and want to see it through. I saw a better opportunity and grabbed it.

The startup culture is on a roll to redefine business in the 21st century. A small team, a unique idea and a budget wallet, is all you need to invent the next multi million dollar business that will change lives across the world. We dont even need to mention the big blitz names of 2018 or the ones

Today, businesses work in a very fragile and unstable environment. Consumers' preferences and expectations are continuously evolving. Some corporate leaders often argue that it is lack of new ideas that hinder successful tapping of the marketing needs. However, looking at the growing competition and the pace at which startups are expanding, it is clear that there is no dearth of ideas, merely the inability to prioritize and organize them.

In this globalized world, where every business needs proper planning, organizing and networking around the world, your business might need a makeover. The project management tools and platforms enable you to conduct your day to day business quite easily.

"A Recording Studio has its own time zone and ecosystem."

"A Recording Studio has its own time zone and ecosystem."

Good quality content is essential for communicating your products and services and generating business. It is therefore essential to have contents which are effective and help convert business ideas into revenue. Following certain practices and principles, this objective can be achieved.

The art of storytelling plays a major role in effective content marketing. Have you ever wondered why some advertisements left a deep impact on you? Or, is there any connection between your choice of a product and its advertisement? Every company is selling its products through storytelling, and we love stories, don't we? To understand the importance of storytelling, we don't have to dig so much into our past to understand the storytelling's powerful effects on a person's heart and mind. Just go back slightly in your past and remember how we used to ask to hear the same stories again and again from our parents in childhood.

Even if you are a new in the business or a small company, you can still compete with some of the big companies within your industry.