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Jeff Johnson

Hi. I'm a PC … and I Was Made on a Mac (John Paczkowski - Digital Daily) - 0 views

    "A PC is not a stereotype. And neither are you. If you're a PC, you belong to a community of more than a billion individuals, working, playing, and connecting. Doing their own thing. If you're a PC, we want to celebrate you. So stand up." - Microsoft, "A PC is Not a Steroetype" The irony is enough to make your head explode. The latest evolution of Microsoft's new ad campaign-the one designed to seize back control of the Windows PC image that Apple has so mercilessly tarred and feathered-wasn't even made on a PC. It was made on a Mac. Metadata in the images of the stereotyped PC user featured on Microsoft's "I'm a PC" site reveal that they were produced using Macs running Adobe Creative Suite 3, not PCs running Microsoft Expression Studio software. My God. This is how Microsoft and its ad agency hope to turn Apple's disparagement to their advantage?
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