When the 3G iPhone is introduced this summer, AT&T, the exclusive U.S. iPhone sales partner with Apple, will cut the price by as much as $200, according to a person familiar with the strategy.
AT&T is preparing to subsidize $200 of the cost of a new iPhone, bringing the price down to $199 for customers who sign two-year contracts, the source says. Apple is expected to have two versions of the new iPhone, an 8-gigabyte-memory and a 16-gigabyte-memory model with price tags widely expected to be $399 and $499.
Jeff Johnson on 10 Jan 09The nation's No. 1 wireless operator has benefited handsomely from its deal to be the exclusive U.S. carrier of Apple's runaway hit. Since AT&T joined forces with Apple, the phone company has welcomed about five million iPhones onto its network and gained much-needed cred in the wireless Internet space. Its iPhone subscribers are less likely to jump to a competitor, and they spend twice as much on their monthly bills as the average wireless user.
