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McGruff.org's Milstein Child Safety Center is the online site for McGruff the Crime Dog. He has been a fixture for over 20 years, teaching children how to be safe and healthy. His trenchcoat is instantly recognizable, as is his straightforward way of talking to children.

The National Crime Prevention Counci developed a series of public service announcements done in partnership with the Ad Council on topics related to cyberbullying. In 2007, they came out with CYBERBULLYING TALENT SHOW and CYBERBULLYING KITCHEN - both aimed at girls. In 2008, they followed up with a third PSA, BOYS EXPERIENCE IT TOO. See: Chicken: http://www.youtube.com/watch?v=8t5OajyQywY Talent Show http://www.youtube.com/watch?v=seOQyMvG99w Kitchen: http://www.youtube.com/watch?v=QYaWNYXpBis

A survey commissioned by the National Crime Prevention Council (NCPC) shows 37 percent of boys reported being victims of cyberbullying in 2006. In another finding, the study determined that although girls tend to cyberbully more often, boys cyberbully as well. The nonprofit organization, best known for its crime prevention icon, McGruff the Crime Dog, has released a public service announcement called "Chicken," which is specifically targeted to teen boys about preventing cyberbullying. According to NCPC, 43 percent of teens 13-17 years old say they had experienced cyberbullying in 2006 and nine in ten teens (92 percent) reported that they knew the person who was bullying them.\n