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bailey spoonemroe

William Wrigley | Chewing Gum - 0 views

chewinggum.umwblogs.org/william-wrigley

william gum inventor history notes

shared by bailey spoonemroe on 16 Jan 14 - No Cached
  • William Wrigley
  • Perhaps one of the most famous names in the gum industry is William Wrigley.  Wrigley was the son of a soap salesman from Philadelphia, and at the age of thirteen, he was also selling soap.  At the age of 30, he moved to Chicago to open a new branch of his father’s company and came up with an idea to provide “premiums” to vendors who purchased a certain amount of soap.  These premiums included baking powder, cookbooks, and umbrellas. 14.  The baking powder sales surpassed the popularity of the soap, so Wrigley made that his primary product and offered gum as a premium, the very same development from John Curtis.  Once again, the premium’s popularity surpassed that of the product, and Wrigley entered the gum industry.  Wrigley hired the Zero Gum Company to manufacture gum for him, and it was here that the Wrigley’s industry started.  He introduced a series of branded gums in 1983, including Juicy Fruit and Spearmint.  In 1898, he founded William Wrigley Jr. Company. 15.  
  • While this type of industry-making is nothing new or special, what set Wrigley apart from his competitors, including the Adams company, was his marketing and advertising.  Wrigley is famously quoted as saying, “Anyone can make gum. The trick is to sell it.”16.  And sell it he did.  Wrigley began by doing a modest advertising campaign in 1906 in Buffalo, Rochester, and Syracuse, with successful results.  The campaign then evolved to massive billboards, placards in streetcars and subways, and one of the first electric signs,
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  • including a massive one in Times Square (the electricity bill of which was an annual $100,000).
  •   The billboards then evolved to a linked line of 117 signs along the railroad between Atlantic City and Trenton, New Jersey advertising Wrigley’s Spearmint.  Between 1915 and 1917, Wrigley sent free samples of gum to everyone with a telephone book, a total of more than 8.5 million, and in another campaign, every child received two sticks of gum when they turned two, reaching 750,000 children. 17.  A brand-recognition study in the 1920s found that 65% of people listed Wrigley as their “top-of-mind” choice for chewing gum, while the nearest competitor scored only 10%. 18.  Wrigley’s advertising campaigns were what truly made gum popular throughout the country and a billion dollar industry.
  • Ben Lews on 16 Jan 14
     
    How he started selling gum
  • bailey spoonemroe on 17 Jan 14
     
    good info look at highleded info on the inventer
Jessi Bennett

Odd Ads: DuPont Cellophane Ads - History Series - Advertisement Babies Bad Idea Celloph... - 0 views

www.historybyzim.com/...odd-ads-dupont-cellophane-ads

cellophane ads history 1900 babies advertisement inventions

shared by Jessi Bennett on 16 Jan 14 - No Cached
    • Jessi Bennett
      Jessi Bennett on 16 Jan 14
       
      cellophane babies
  • 25 percent of DuPont’s 1938 annual profit.
  • Cellophane was invented by Jacques E. Brandenberger, a Swiss chemist. Up until the early 1920s, if an American businesses wanted to use the wrap they had to import it from Europe. DuPont acquired U.S. patent rights for cellophane in 1923 and, a year later, built the first cellophane manufacturing plant in the country.
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  • Sales for cellophane steadily grew through the 1940s and 50s
justin creed

How Are Adhesive Sticky Note Pads and Cubes Made/Printed? - Quality Logo Products, Inc. - 0 views

www.qualitylogoproducts.com/...howare-sticky-notes-made.htm

adhesive note pads printed quality products

shared by justin creed on 13 Jan 14 - No Cached
  • Sticky notes are much more than simple notepads! If used correctly, they can be ultimate portable marketing tools. Sticky notes were originally marketed to workplaces, but they can now be found everywhere. At home, they come in handy for grocery lists, phone numbers, to-do lists, and reminders. They’re used in magazine advertising to highlight a new product’s advantages; if the reader desires, he or she can peel away the sticky note and take the ad. They also make great bookmarks for students! Sticky notes' functionality leads users to wonder how these little unassuming notes came about and how they are made.
  • Up to that point, 3M had only ever produced rolled products like adhesive tape, so the company’s engineers had to create and build new machinery to accommodate the flat pads and eventually cubes of paper. Then they had to find a way to apply the adhesive without gumming up the machinery. While this was a very expensive venture, it also gave 3M market dominance because few companies had the budget to back such an undertaking.
  • Fry was a member of his church’s choir and often marked pages in his hymnal with bits of paper that almost always fell out. What if he could stick the bits of paper to the pages of the hymnal without damaging the book? Dr. Silver’s glue seemed to be the answer!
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  • The idea for sticky notes originated by accident. Dr. Spencer Silver, a Senior Scientist in the 3M Corporation’s Research Lab, discovered a repositionable adhesive in 1968. It hadn’t been his goal to do so, because at the time 3M’s philosophy was "the stickier the better.
  • After several sample tests across the country, Post-It® Notes were launched nationwide in 1980. Nearly 30 years later, the line has expanded from the original square, canary-yellow sticky notes to 61 other colors and 25 different shapes; they now generate more than one billion dollars of revenue every year! The vast success of sticky notes is no fluke.
  • One thing is a definite: you have thousands of exciting options to choose from!
bailey spoonemroe

How chewing gum is made - manufacture, making, history, used, procedure, industry, mach... - 0 views

www.madehow.com/...Chewing-Gum.html

shared by bailey spoonemroe on 13 Jan 14 - No Cached
  • Kneading and rolling the gum
  • Preparing the chicle
  • Raw Mate
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  • Chewing gum is a sweetened, flavored confection composed primarily of latex, both natural and artificial. Organic latex, a milky white fluid produced by a variety of seed plants, is best known as the principle component of rubber. Used as a snack, gum has no nutritive value, and, when people have finished chewing, they generally throw it away rather than swallow it.
  • The most successful chewing gum company ever is that established by William Wrigley, Jr., in 1892. Although the company, run by the founder's son and grandson after his death in 1932, developed a wide array of flavored gums, it dropped many of these to concentrate on its biggest sellers: "Juicy Fruit," "Doublemint," and "Wrigley's Spearmint." Recently, the company introduced gum for denture wearers, sugar-free gum, cinnamon-flavored gum, and non-stick bubble gum. Like earlier Wrigley products, all have proven popular. The secrets behind the success of Wrigley gums—the company has never made anything else—are strong flavor and prominent advertising. As William Wrigley, Jr., said early in the century, "Tell 'em quick and tell 'em often."
  • bailey spoonemroe on 13 Jan 14
     
    about how gum is made
Katlyn Humphries

PG.com Heritage: market research, brand building, profit sharing - 0 views

www.pg.com/...heritage.shtml

shared by Katlyn Humphries on 10 Jan 14 - No Cached
  • William Procter and James Gamble settle in the Queen City of the West, Cincinnati, and establish themselves in business — William as a candle maker and James as a soap maker. The two might never have met had they not married sisters, whose father convinced his new sons-in-law to become business partners. As a result, in 1837, a new company was born: Procter & Gamble.
  • 1879 P&G launches its first branded product, Ivory Soap.
  • P&G becomes one of the first companies to advertise on commercial radio.
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  • 1961 P&G introduces Pampers, the first affordable, successful, disposable diaper.
  • 175 Years of Innovation Since our humble beginnings in 1837, P&G products have been touching and improving people’s everyday lives. Watch Our History Video Birth of an Icon: TAMPAX P&G’s iconic brand Tampax has changed women’s everyday lives forever, providing an innovative and comfortable feminine care option. Read More More Iconic Brands
  • In 1837, William Procter and James Gamble signed a partnership agreement formalizing The Procter & Gamble Company, with combined total assets of $7,192.24.
  • Katlyn Humphries on 10 Jan 14
     
    William Procter and James Gamble- inventor the diaper...
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