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Whitney Houck

Research about Alcohol and College Drinking Prevention - 0 views

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    Alcohol policies at College Drinking, Facts about alcohol, Research on alcohol abuse, Research on binge drinking, Binge drinking and college students, Alcohol abuse and college students, College alcohol policies, College presidents and alcohol, High School Administrators and alcohol, College parents and alcohol, High school parents and alcohol, Research-based college alcohol information
Millie Vilaplana

Nielsen to track TV habits of US college students | News | Research - 1 views

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    It found that during the 2004/2005 school year, college students living away from home watched an average of 24.3 hours of television per week. Nielsen has estimated that overall viewing levels for 18-24 year-olds could increase by as much as 12% when college viewing is incorporated into national TV ratings.
Millie Vilaplana

Managing The Evolution Of A Revolution: Marketing Implications Of Internet Media Usage ... - 2 views

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    This study supports previous research which indicates time spent using the internet for a variety of purposes is similar for males and females. However, while they may spend similar amounts of time on the internet, their usage patterns differ, especially in regards to YouTube. More females than males use Facebook and MySpace while males make significantly more use of YouTube than females. Surprisingly, students are still spending significant time with television and radio. Indeed, the use of historical media still exceeds that of internet media by a large degree. Media usage patterns by participants of the study based on student classification indicated very little difference among the different media. Upper level classmen spent more time on YouTube than lower level classmen and graduate students. Upper classmen also spent more time on the internet, listening to the radio and watching TV
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