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Proximity and types of norms as well as types of college drinkers will need to be distinguished in the future design and evaluation of social norms interventions.

Results showed that Caucasians reported significantly higher confidence, higher sexual interest, and higher tension reduction expectancies than Asians. Conversely, Asians significantly expected cognitive enhancement and negative consequences more than Caucasians. Relative to Caucasians, the Asian sample also reported that they would be more able to refuse alcohol when under social pressure. Results from regression analyses showed that for the Caucasian sample, AE, DRSE and their interactions were significant predictors of alcohol consumption. For the Asian group, the only significant effect to emerge was that DRSE was negatively related to alcohol consumption.

This study supports previous research which indicates time spent using the internet for a variety of purposes is similar for males and females. However, while they may spend similar amounts of time on the internet, their usage patterns differ, especially in regards to YouTube. More females than males use Facebook and MySpace while males make significantly more use of YouTube than females. Surprisingly, students are still spending significant time with television and radio. Indeed, the use of historical media still exceeds that of internet media by a large degree. Media usage patterns by participants of the study based on student classification indicated very little difference among the different media. Upper level classmen spent more time on YouTube than lower level classmen and graduate students. Upper classmen also spent more time on the internet, listening to the radio and watching TV

It found that during the 2004/2005 school year, college students living away from home watched an average of 24.3 hours of television per week. Nielsen has estimated that overall viewing levels for 18-24 year-olds could increase by as much as 12% when college viewing is incorporated into national TV ratings.

Radio vs MP3 and i-Pod usage among target populations for our solutions...

Provides evidence for expectancy theory. Abstract only.

"The current paper develops a cognitive model using the key constructs of alcohol expectancies (AEs) and drinking refusal self-efficacy (DRSE) to explain the acquisition and maintenance of binge drinking. It is suggested that the four combinations of the AE and DRSE can explain the four drinking styles. These are normal/social drinkers, binge drinkers, regular heavy drinkers, and problem drinkers or alcoholics. Since AE and DRSE are cognitive constructs and therefore modifiable, the cognitive model can thus facilitate the design of intervention and prevention strategies for binge drinking." D 2003 Elsevier Ltd. All rights reserved.

Several online interventions exist that are specifically geared towards college students. These include websites such as MyStudentBody.com and College Alc, whose effectiveness has been reviewed in peer-review journals. These programs must be bought by participating universities, and students are then given access to the websites. One advantage of this is that they are tailored specifically for college students, but they are not available to the general public.

"Brief individual preventive interventions for high-risk college drinkers can achieve long-term benefits even in the context of maturational trends."

The problem.

has lots of studies in the reference section mentioning interventions

********** To assist creators of public service announcements and anti-drinking campaigns, this study provides an in-depth examination of the risks of binge drinking from the perspective of college students. Using current risk models for guidance, key elements from the qualitative data in the study are addressed, including perceived risks and ...

Social Bond Theory And Binge Drinking Among College Students: A Multivariate Analysis - Statistical Data Included from College Student Journal provided by Find Articles at BNET

how to instigate an intervention how to use media

Women also felt pressured to match male drinking patterns, although they were self-conscious about other people's perceptions of drunk women. The biggest influence was the centralization of alcohol to student lifestyle. It is difficult for an individual to avoid binge drinking when the surrounding culture normalizes such behaviour.

Free Online Library: Binge drinking interventions among college students.(EDITORIAL) by "Journal of Alcohol & Drug Education"; Health, general Psychology and mental health Social sciences, general Alcoholism Drinking (Alcoholic beverages) Drinking of alcoholic beverages Students Surveys