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"Principal Kamar Samuels had a problem: how to reach the most disaffected students at Bronx Writing Academy, a middle school serving mostly low-income students. The usual discipline methods weren't working and Samuels knew that if he could figure out how to engage his toughest students, he'd have a playbook to reach them all. So, he decided to make those students his focus group, asking them what they liked about school, and really listened to the answers. That technique is part of a user-centered design approach he's trying out in order to tackle some of the age-old problems in education, like low achievement for Latino and African-American boys, with a new lens."