The Entertainment Software Association - Industry Facts - 0 views
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The best-selling video game of 2007, "Halo 3," took in more revenue ($170 million) on its first day of sales than the opening weekend receipts of "Spider Man 3," ($151 million), the highest-grossing movie opening ever.
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computer and video games to meet the demands and tastes of audiences as diverse as our nation's population.
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Today's gamers include millions of Americans of all ages and backgrounds. In fact, more than two-thirds of all American households play games. This vast audience is fueling the growth of this multi-billion dollar industry and bringing jobs to communities across the nation.
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Forty percent of all game players are women. In fact, women over the age of 18 represent a significantly greater portion of the game-playing population (33 percent) than boys age 17 or younger (20 percent).
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In 2010, 26 percent of Americans over the age of 50 play video games, an increase from nine percent in 1999.
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Forty-two percent of heads of households play games on a wireless device, such as a cell phone or PDA, up from 20 percent in 2002.
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Eighty-two percent of all games sold in 2009 were rated "E" for Everyone, "T" for Teen, or "E10+" for Everyone 10+.
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Parents who have children under 18 with a gaming console in the home are present when games are purchased or rented 93 percent of the time.