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Let's face it, the Twitterverse is made up of individuals and brands. While the branded Twitter accounts are staffed by people, the persona of each Twitter account is either an individual or a company or a brand. For example, General Motors has a branded Twitter account, and they also have product branded Twitter accounts. Like you I receive dozens of new Twitter followers every day. When I plow through them, I usually make my decision to follow back (or not) in under 5 seconds.

Learn How to Use Twitter for Marketing without LOOKING Like an Annoying Marketer. Never Ever.

Any capitalist knows that for any business the ROI is crucial as well as the "revenue approach" with any great startups. When a startup is "growing extensively" as Twitter cofounder Biz Stone told Bloomberg today, they tend to get a lot of attention from across the financial markets.

Describes how to visualize twitter feeds from a large venue.

Skip1.org is a non-profit with a simple idea. Skip doing just one thing for a day…a coffee, a car wash, a pack of gum and give the money you would have spent on that small luxury to help fight world hunger. Skip1 doesn't have splashy billboards, ads, commercials or any of the traditional trappings of branding campaigns. Skip1.org uses social media to spread their message by engaging people and building relationships. @Skip1 is on Twitter. Skip1dotorg is on YouTube. Skip1.org has a fan page on Facebook, an active blog, and numerous page 1 Google rankings of its web pages and of blog posts by everyday folks to celebrities about the charity's good works.

A marketing focused piece looking at how companies can successfully deal with a mob-driven uproar on the Twittersphere (c/o Mashable)