Group items tagged

The Mobile Wallet

Use in Ecommerce

Coupons are Big Business

The primary mobile browsing applications are:Opera Mini/Mobile – 21.90% (up 0.38%)Android — 21.06% (down 0.25%)iPhone — 19.50% (down 0.54%)Nokia browser — 11.53% (up 0.11%)UC Browser — 8.47% (up 0.70%)

May’s mobile usage increased to 10.11% of all web activity

QR codes have reported the largest growth (63%) in the past six months. Activation through mobile can be a great opportunity to extend the conversation from a traditional medium and represents a tracking mechanism. However, it is only as good as the content provided; it needs to be done at the right time with the right content, providing value to the consumer.

visual (QR codes), mobile visual search (Google Goggles), audio (Shazam), and native (SMS, MMS).

According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile.

Added the Google tracking code to the Landing page for the ads you are running? What about the Facebook landing tabs that you are running for a contest/sweepstakes/announcement or any other promotion. The insights are great and much more in depth than what Facebook provides. Do this now!Another great piece of code is the Google remarketing code. With the same added onto your Facebook page it makes for a great spread for your Google Adwords run ads. With a captive fan base account being pulled into the target range it makes for specific targeting.So you are running a contest on Facebook & Twitter at the same time? Ensure you talk about it on both platforms. Those with accounts on either will get involved. Sounds irrational? Now think where all your Twitter widget features and so does your Facebook News stream. Get it? Think social. Also remember they a lot of people stumble onto social media links via Google search and brows Twitter without logging in.Using a hashtag? Keep it small and precise. Do not add two words together that make puns or cannot be understood. Also, remember to keep the possibility of its use extremely narrow. You don't want negative publicity or feedback via the same.If you are using an application ensure you promote it using a Bit.ly link. No not for tracking the rate of the clicks alone but also the branding bit. A shot URL always saves space on Twitter and looks good too.

An auto reply for new followers does not always work on Twitter. Sometimes they follow you to DM you to make a complaint. Be careful. Keep it neutral if you have one. Who said the future can’t be predicted. On a content calendar plot dates of important holidays, days and celebrations. Include important soccer games, death and birth anniversaries of the celebrated personalities. Trust me. These trend on Twitter and do they go mighty!Keep a 5 time a day tab on your Twitter account. Twice a day checks are passé. Trends emerge and die within hours. Capitalize with these plugging in announcements, product launches or even new recruitment's. Trust me they work.The Youtube option of featured video makes for an excellent way to announce information to first time visitors. Simply set the same on auto play and have not only your videos plays increase but also your on channel engagement.So you have a welcome page as well as a thank you page that follows after the viewer has gone through the application/lead form etc. Does the thank you form have a tweet this/like this button? Build to scale when adding widgets to an interface and do so where the viewer is able to pause and dedicate time on the same.So people registered on your landing page and you forgot to add the Facebook widget there? Don't fret a simple mailer to the leads generated will ensure that at least some of them do follow you back on Facebook. In personal instances the mailers have generated as much as 400 likes when marketed to a database of 2000 leads. Unbelievable? Try it.

Google Adwords seems to be very generous with its marketing solutions coupons. Do you receive countless coupons for trial campaigns? Do you use them? Don't lie. The best way to use them is run ads targeting them to your page. This is an efficient way to use the trial versions and create some super cool traction on your page.Loaded a nice picture for the Facebook page? No not the cover, the profile we mean. Check how it appears on the news feeds of fans for a better perspective. Is it exciting to look at? Is it too cluttered? Note that most pages and updates pull traffic due to the nature of their visibility. Everyone looks at someone attractive right? Make a note.Wondering whom to follow on Twitter. Don’t worry, it’s ok. There are a million faces there. Heard about Twitter lists? These public/private database goldmines are a brilliant index of people according to the nature of their interests and hobbies. Another way of selecting whom to follow is by registering on wefollow.com – a twitter index on people and their influences. Wish to go more specific then there is klout and Peerindex. Both tools excellent on rating people on their merits in multiple aspects.Twitter makes for excellent ways to reach out to those who matter. Make lists according to the people who enquire and complain with you. Adding them to a special guess list will help in damage control as well as testing plans, products and packages in the future.

Ask those who love you the most.

Look within.

Leverage your supply chain

1. Mobile Shopping Doesn’t Equal Mobile Purchasing

2. Men Are More Likely To Consult Their Phone

3. Mobile Devices Often Trump Computers

Per ScanLife’s recent 2012 quarterly report consumers are scanning a lot more now, by about157% from this same time last year.

Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods and services. These companies have found that using QR codes can be tricky, however, with many failing to utilize them effectively.

"A person standing at the curb can go through the photos and decide whether this is a home they'd like to see," says Nowicke.

She's one of 30 realtors in the Bay area using QR codes. She says the new technology is the perfect trend for the real estate industry.

Make it easy to share.

Don't assume your name for something should remain its name.

Keep an eye on trends.

ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.

reveals that more than 20 million scans have been recorded through the quarter. 

The gender split (69% male, 31% female) and the OS split (53% Android, 43% iOS, 4% other) are slightly surprising.

mobile web traffic has risen as much as 35% since July 2011.

 mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.

PCs still holding on to 89.45% of all traffic

Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.

US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music. 3) Mobile searches have quadrupled in the last year, fo

The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.