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ipad users make up 68% of all mobile shoppers

iPad users were also found to have significantly higher conversion rates than other mobile devices. The iPad conversion rate was 1.5 percent, when compared to 0.57 percent among other forms of mobile device.

In just the two years since the release of Apple's iPad, the U.S. tablet market has reached a "critical mass," with nearly one in four smartphone owners also using a tablet in the three-month period ending in April, according to data released by market researcher ComScore.

Tablet use among smartphone owners has more than doubled in the past year, going from 9.7 percent last year to 23.6 percent this year, ComScore found.

"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," Mark Donovan, ComScore's senior vice president of mobile,

It found that Android devices lead the way in overall popularity at 51% followed by iPhones at 38%. 

The numbers for Android devices are skewed even higher for the young age group at 58%, showing that marketers must ensure that their sites are equally optimised for apps and web browsers via Android devices as they are for iOS devices.

88% of consumers who shop using mobile apps on Android tablets report the highest levels of satisfaction compared to 71% of iPad users. Similarly satisfaction among Android smartphone users is 69% versus 66% on iPhone

Test your site’s mobile usability. Does your site look good clean on your smartphone? If it doesn’t, get it fixed.

Use responsive web designs. You can save yourself and your website visitors headaches by employing a web design that automatically adjusts to the size of screen it’s displayed on. That way, users will get a positive website experience no matter which type of device they use.

Develop a mobile app. If you lack the funds to outsource the creation of an app to a company that specializes in it, you can develop an app on your own with platforms like Conduit Mobile.

Pointing the camera of a smartphone or iPad at the Dubai World Championship's advertisement about Rory McIlroy caused the ad to come to life on the device with a video about Dubai, overlaid on images of real life captured through the device's camera. Users of touchscreen devices could touch a link to apply for free tickets for the championship.

, tablet users view more news than other online mobile audiences, and news content marketing can reach these consumers.

tablet sales will rise 300 percent in the fourth quarter of 2011 over the the third. While sales increase in many sectors during the holidays, the 300 percent predicted jump represents substantial growth.

Is your website mobile ready?Have you tested it on a mobile device?  If you don’t have an iPhone, iPad, or other smart phone device – find one!  You might be surprised to check your Google Analytics or other website traffic and learn how many people are viewing your website on these devices.

Have you claimed your business page on sites like Foursquare, Yelp, Google Places, etc.?Whether your customers have reviewed you on these sites already or not, these services may already have claimed your presence on these sites. By claiming your sites, you improve your search rankings and have some control over special offers and responses.

QR Codes are key to directing traffic in your sitePeople don’t remember or don’t have patience to type in long addresses into their mobile devices.  In addition, you want to direct people to take specific actions like see a specific page for mobile users, opt in to email or sms marketing, check in on your social media sites, and many other options.