Group items tagged Common - MobileWeb2Go

shared by Michael Comins on 23 Feb 12 - No Cached

shared by Michael Comins on 26 Oct 11 - No Cached

What is mobile marketing? Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.
...

Cancel

shared by Michael Comins on 07 May 12 - No Cached

Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. As in 2011, our definition of a smartphone owner includes anyone who said yes to either of the following two questions: 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011 49% of cell owners say that their phone operates on a smartphone platform common to the US market,1 up from 39% in May 2011
...

Cancel

shared by Michael Comins on 01 Dec 11 - No Cached

5 Common mistakes business owners make when using QR Codes and how to avoid them
...

Cancel
1.    Not having a clearly defined campaign strategy.
...

Cancel
2.    Not testing QR Codes
...

Cancel
...3 more annotations...
3.    Not having mobile-friendly website or landing page.
...

Cancel
4.    Not implementing a tracking system
...

Cancel
5.    Using long urls
...

Cancel

shared by Michael Comins on 15 Dec 11 - No Cached

We talk about "the web" and "the mobile web" as if the two are different, but they aren't.
...

Cancel
The most common mistake I see is when site owners aggressively optimize their sites for very specific platforms.
...

Cancel

shared by Michael Comins on 17 Jul 12 - No Cached

Be Prepared
...

Cancel
Respond in a Timely Manner
...

Cancel
Handle Public Grievances Privately
...

Cancel
...5 more annotations...
If possible, a response time of less than 24 hours is ideal, which means that someone must regularly monitor your social media platforms for new activity.
...

Cancel
On the same token, don’t limit your responses to negative comments only. Reward the positive comments by “Liking” them or responding with a positive comment of your own
...

Cancel
think of five to 10 of the most common issues customers might complain about,
...

Cancel
From there, write a response to each of the criticisms that addresses the concern in a professional manner and offers a next step or plan of action to resolve the problem.
...

Cancel
Don’t try to hash it out in back and forth posts on your profile page, always take it behind the scenes after your initial public response.
...

Cancel

shared by Michael Comins on 26 Oct 11 - Cached

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.
...

Cancel
Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.
...

Cancel

Group items tagged