Apple is facing problems due to one of their display suppliers named Sharp, having "manufactoring difficulties" as stated by The Wall Street Journal. This will result in a decrease of displays produced for IPhones, and with this, the supplies of IPhones 5 expected will not be fulfilled. This will therefore also affect the demand of the costumers which will not be satisfied since Sharp still is not in full production. Apple is still hoping to launch the Iphone on september 12th and start the sales on september 21st.

Due to Apple having screen supply problems with one out of their three companies, Apple has to see if they can increase the production of IPhone 5 screens in the other companies, or else they will have less supply than demand available. This will mean that the supply curve will shift to the left leaving lots of consumer demand uncovered. Not only would Apple not be able to cover all of the costumers demands, but also, due to a scarce amount of IPhones available, the new equilibrium will also have a higher price per unit sold. Therefore the consumers incentive will decrease due to longer waiting times in order to get their IPhone5, as well as due to higher prices, which would then decrease the IPhone sales. Therefore, in order to avoid this, Apple will need to find another way of producing all of their needed screens in order to fulfill all of the demand and avoid costumers from turning away from their product.

The price of maize has risen this year due to lower yields which will reduce this year's crops to less than what was originally expected.. The problem being created, is that this year's food price index of maize is above of what it has been at the same point during the years 2008 and 2011. Now it is feared that the same thing might happen to America's soya bean harvest, and with this it would have a huge impact on livestock farmers, which are already starting to have trouble with their harvests. The worry is now that, just like maize, the soya beans will become higher priced and with this less people would be able to afford it. But not only would it affect the soya beans, that would simply be the beginning; next would be the meat and then a wider food-price problem could be underway. Therefore, society is worried that this wave of pricing food higher than other years due to worst crops might not only affect the agricultural economy, but would expand into all of the food market, making less people be able to buy more food.