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A social media marketer focuses exclusively on managing and growing a brand's presence on platforms like Facebook, Instagram, and Twitter. In contrast, a digital marketer has a broader role, covering not just social media but also SEO, email marketing, content creation, and more. If your goal is to enhance social media engagement and build a community, a social media marketer is ideal. For a comprehensive online strategy across multiple channels, a digital marketer is the better choice. Ultimately, the decision depends on your specific business needs and objectives.