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We all know about the dangers and benefits of using social media in our personal lives and the importance of personal branding. But these outlets are equally as useful in the business world. Sites such as Facebook and Twitter are increasingly being used as marketing and publicity tools for companies. And when budgets are tight, using these sites can be a cost-effective solution to branding and marketing needs, especially for a young organization.

All job-seeking young professionals should have a strong online presence, otherwise they are going to be completely overlooked by recruiters, personal branding expert Dan Schwabel said.