Best Cost-free Training Resources for Marketo - 1 views

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  #1 yntoreoleyjy on 16 Jul 14

   

  Did you know that an email is not difficult to forge? If somebody sent you an email stating that it's from the financial institution where you do business with, then you already had a first-hand experience with such deceit.
  
  Given that emails are transmitted routinely by the e-mail and marketing automation software program used by your firm, these emails would be flagged as 'forged' and will be transferred straight to the junk folder when the setup is not correct.
  
  
  
  
  In line with that, the SPF and DKIM are two authentication tools which help in verifying the credibility of email messages.
  
  How can DKIM &SPF operate?
  
  For instance, a letter was mailed to you by your trusted bank, which is requesting you to support a charitable organization by donating a particular sum of money. You are thinking it's a forgery, so you call your bank on the phone and check if they really did send to you the letter. The bank confirmed your suspicion that it actually was a forgery so you thrown away the letter.
  
  SPF and DKIM work similarly to that phone call. The email host (e.g. Gmail or Yahoo) will 'call' your company's web page (e.g. abc.com) and inquire:
  
  'Is ExactTarget/Marketo/Responsis allowed to send emails on your behalf?'
  
  Do not forget that your site will always answer 'NO!' and the email will go to the junk folder straight away when your DKIM and SPF isn't accurately set.
  
  The installation of the DKIM and SPF is the obligation of your email marketing or marketing automation software installer. Often nonetheless, these files have either been damaged, mistakenly removed or were never setup properly in the first place.
  
  Understanding if the settings of your DKIM and SPF is correct
  
  If you're knowledgeable in IT, then you can handle and install it correctly but it is much easier to let your administrator check your DKIM or SPF records. Another good alternative is to contact the support center of your email provider.
  
  Follow the instructions below if you really insist on carrying it out on your own:
  
  How to Check your SPF Record
  
  1. Navigate to http://mxtoolbox.com/spf.aspx
  2. Type in your e-mail domain
  * E.g. 'abc.com' if your e-mail address is mark@abc.com
  3. Click 'SPF Record Lookup'
  4. Look for a row which has a record starting with 'v=spf …'
  * E.g. 'v=spf1 +a +mx +ip4:66.147.244.117 include:mktomail.com ?all'
  5. Look within this record for the following settings depending on your email or marketing automation software:
  
  Email or Marketing Automation Software Precisely what to look for in the SPF Record
  
  Mailchimp ( include:servers.mcsv.net.. )
  ExactTarget ( include:cust-spf.exacttarget.com.. )
  Hubspot (doesn't support SPF)
  Marketo (use the Marketo Health-checker to check email deliverability)
  Pardot (include:aspmx.pardot.com …)
  Constant Contact (ptr:constantcontact.com ptr:confirmedcc.com ..)
  iContact ( include:icpbounce.com …)
  
  If you have found the above text list, then it's correctly setup.
  
  
  Techniques In Reviewing Your DKIM Record
  
  DKIM records tend to be harder to validate and many are not openly available. If you want to have it examined easily, then contacting your email provider is the most sensible thing to do. A number of companies use an online tool in validating email deliverability such as Marketo.
  
  Because of this, you are now enlightened why DKIM and SPF are very important to your email deliverability.
  
  To get more infromation through marketo training.

   

  <div class="cArrow"> </div><div class="cContentInner">Did you know that an email is not difficult to forge? If somebody sent you an email stating that it's from the financial institution where you do business with, then you already had a first-hand experience with such deceit. <br /> <br /> Given that emails are transmitted routinely by the e-mail and marketing automation software program used by your firm, these emails would be flagged as 'forged' and will be transferred straight to the junk folder when the setup is not correct. <br /> <br /> <br /> <br /> <br /> In line with that, the SPF and DKIM are two authentication tools which help in verifying the credibility of email messages. <br /> <br /> How can DKIM &SPF operate? <br /> <br /> For instance, a letter was mailed to you by your trusted bank, which is requesting you to support a charitable organization by donating a particular sum of money. You are thinking it's a forgery, so you call your bank on the phone and check if they really did send to you the letter. The bank confirmed your suspicion that it actually was a forgery so you thrown away the letter. <br /> <br /> SPF and DKIM work similarly to that phone call. The email host (e.g. Gmail or Yahoo) will 'call' your company's web page (e.g. abc.com) and inquire: <br /> <br /> 'Is ExactTarget/Marketo/Responsis allowed to send emails on your behalf?' <br /> <br /> Do not forget that your site will always answer 'NO!' and the email will go to the junk folder straight away when your DKIM and SPF isn't accurately set. <br /> <br /> The installation of the DKIM and SPF is the obligation of your email marketing or marketing automation software installer. Often nonetheless, these files have either been damaged, mistakenly removed or were never setup properly in the first place. <br /> <br /> Understanding if the settings of your DKIM and SPF is correct <br /> <br /> If you're knowledgeable in IT, then you can handle and install it correctly but it is much easier to let your administrator check your DKIM or SPF records. Another good alternative is to contact the support center of your email provider. <br /> <br /> Follow the instructions below if you really insist on carrying it out on your own: <br /> <br /> How to Check your SPF Record <br /> <br /> 1. Navigate to <a href="http://mxtoolbox.com/spf.aspx" rel="nofollow" target="_blank">http://mxtoolbox.com/spf.aspx</a> <br /> 2. Type in your e-mail domain <br /> * E.g. 'abc.com' if your e-mail address is mark@abc.com <br /> 3. Click 'SPF Record Lookup' <br /> 4. Look for a row which has a record starting with 'v=spf …' <br /> * E.g. 'v=spf1 +a +mx +ip4:66.147.244.117 include:mktomail.com ?all' <br /> 5. Look within this record for the following settings depending on your email or marketing automation software: <br /> <br /> Email or Marketing Automation Software Precisely what to look for in the SPF Record <br /> <br /> Mailchimp ( include:servers.mcsv.net.. ) <br /> ExactTarget ( include:cust-spf.exacttarget.com.. ) <br /> Hubspot (doesn't support SPF) <br /> Marketo (use the Marketo Health-checker to check email deliverability) <br /> Pardot (include:aspmx.pardot.com …) <br /> Constant Contact (ptr:constantcontact.com ptr:confirmedcc.com ..) <br /> iContact ( include:icpbounce.com …) <br /> <br /> If you have found the above text list, then it's correctly setup. <br /> <br /> <br /> Techniques In Reviewing Your DKIM Record <br /> <br /> DKIM records tend to be harder to validate and many are not openly available. If you want to have it examined easily, then contacting your email provider is the most sensible thing to do. A number of companies use an online tool in validating email deliverability such as Marketo. <br /> <br /> Because of this, you are now enlightened why DKIM and SPF are very important to your email deliverability. <br /> <br /> To get more infromation through <b><a href="http://launchpoint.marketo.com/hoosh-marketing/1419-marketo-training-certified/" rel="nofollow">marketo training</a></b>.</div>

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