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Erica Nozawa

Nike Women I Have Thunder Thighs | AdWomen - 16 views

www.adwomen.org/...ke-women-i-have-thunder-thighs

shared by Erica Nozawa on 01 Sep 11 - No Cached
    • Erica Nozawa
      Erica Nozawa on 01 Sep 11
       
      'Thunder thighs' is an alliteration :)
    • Erica Nozawa
      Erica Nozawa on 01 Sep 11
       
      'Thunder thighs' is mentioned again, towards the end of the text. Perhaps they are trying to emphasize something.
    • Mo Settles
      Mo Settles on 01 Sep 11
       
      This add has the same slanted text to shoe that this add is about fun and happiness.
    • Mo Settles
      Mo Settles on 02 Sep 11
       
      ad,ad,show
  • ...10 more annotations...
    • Melanie Arxhoek
      Melanie Arxhoek on 01 Sep 11
       
      The position of the text look like tracks that she would run her maratons on
    • Melanie Arxhoek
      Melanie Arxhoek on 01 Sep 11
       
      The last sentence could promote women to run because that would make them more active and healthier even when they get older
    • Momoko Osawa
      Momoko Osawa on 01 Sep 11
       
      the background image makes us remind of thunders!
    • Momoko Osawa
      Momoko Osawa on 01 Sep 11
       
      Nike sports wear is cleary shown in this photo, but not in the "My Knees are Tomboys" one...why?
    • Joe Kanagawa
      Joe Kanagawa on 01 Sep 11
       
      This part of the background image really does look like a mark of a shoe. Look at it carefully, guys.
    • Joe Kanagawa
      Joe Kanagawa on 01 Sep 11
       
      The content of this bunch of text could possibly give corage to people who are having trouble succeeding in sports/physical activites.
    • Virginia Russolo
      Virginia Russolo on 02 Sep 11
       
      Referring to the line 'And although they are not welcome in the petite section they are cheered on in marathons'. I think this ad is trying to change women's priorities, putting fitness and boldness before fitting in "the petite section" of a store or society...
    • Shoko Kuroda
      Shoko Kuroda on 02 Sep 11
       
      The title color, background color and the phrase "JUST DO IT" is in the same color, attention grabbing
    • Mo Settles
      Mo Settles on 02 Sep 11
       
      The website is advertised too.
    • Erica Nozawa
      Erica Nozawa on 02 Sep 11
       
      'Thunder Thighs' is alliterative. 
  • Katie Miyoshi on 07 Sep 11
     
    I think that this advertisement is emphasizing the stereotype that women usually want thinner legs, however instead of negatively viewing "thunder thighs", this Nike ad is perhaps trying to terminate the negative stereotype. By using purple and pink colors, the advertisement further targets women. By bolding and enlarging "I have thunder thighs", not only catches people's eye, but the advertisement also shows that this particular narrator is proud of her "thunder thighs", further proving its point. This advertisement works to persuade the women in society to be proud of their "thunder thighs" and strive to exercise to gain this muscle, which is Nike's goal.
Riley Rademaker

0381-o.jpg (800×581) - 17 views

www.funnyplace.org/...0381-o.jpg

shared by Riley Rademaker on 31 Aug 11 - No Cached
    • Erica Nozawa
      Erica Nozawa on 31 Aug 11
       
      ?!
    • Madeleine Cox
      Madeleine Cox on 01 Sep 11
       
      Please remember to write using full sentences and developing your comments and analysis. Check my blog instructions for more tips.
    • Cynthia Huang
      Cynthia Huang on 01 Sep 11
       
      I think men of any age is a potential customer for this product. The product might also be a bit expensive since all the men are wearing business suits? 
    • Cynthia Huang
      Cynthia Huang on 01 Sep 11
       
      Not many colors in this ad. Perhaps to add to the simplicity of the camera? 
    • Ayane Tomita
      Ayane Tomita on 01 Sep 11
       
      I agree. Not many colors are used in this, probably because they wanted the ad. to be nice and simple, and make the camera noticeable.
  • ...3 more annotations...
    • Mo Settles
      Mo Settles on 01 Sep 11
       
      The slogan is "The fastest autofocus" because as soon as the women bends over a bit the men are immediately focused on her cleavage. 
    • Virginia Russolo
      Virginia Russolo on 01 Sep 11
       
      A bit controversial ad as sexuality in Japanese society is not shown very much. As also an article about sexuality in Japan reports, although Japan was granted democracy and a more free way of living over the years, traditional Japanese moral codes make it so that the prohibitive attitude toward life and sex is still of influence today (Yoshiro Hatano, Tzuguo Shimazi, 'Nippon'). Maybe this ad is meant to break that barrier and portray a more modern and new Japanese, attributing these qualities to the product as well  
    • Virginia Russolo
      Virginia Russolo on 02 Sep 11
    • Riley Rademaker
      Riley Rademaker on 02 Sep 11
       
      They are all busy with something else and as soon as the lady bend over they look at her
  • Madeleine Cox on 31 Aug 11
     
    Please check the homework task post on my blog (due Friday Sept. 2nd).
Max Koehler

| Diigo - 1 views

www.diigo.com/...place.org%2Fslike%2F0381-o.jpg

shared by Max Koehler on 01 Sep 11 - No Cached
    • Max Koehler
      Max Koehler on 01 Sep 11
       
      all the business men are concentrated on the women in this picture and also all of them seem to be uncomfortable about something.
    • Max Koehler
      Max Koehler on 01 Sep 11
       
      this ad might attract more attention because it is a particularly humorous ad
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