Nike Women I Have Thunder Thighs | AdWomen - 16 views
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Erica Nozawa on 01 Sep 11'Thunder thighs' is an alliteration :)
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I think that this advertisement is emphasizing the stereotype that women usually want thinner legs, however instead of negatively viewing "thunder thighs", this Nike ad is perhaps trying to terminate the negative stereotype. By using purple and pink colors, the advertisement further targets women. By bolding and enlarging "I have thunder thighs", not only catches people's eye, but the advertisement also shows that this particular narrator is proud of her "thunder thighs", further proving its point. This advertisement works to persuade the women in society to be proud of their "thunder thighs" and strive to exercise to gain this muscle, which is Nike's goal.