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Why Diets Don't Work: Starved Brain Cells Eat Themselves, Study Finds

Sugar-free sweeteners fool the body's internal computer Diet soft drinks usually have no sugar, but that doesn't mean they're not sweet. These beverages often contain ingredients that mimic sugar's sweetness without the big calorie count. In a new study, psychologists from San Diego report that the sugar-free sweeteners confuse not only taste buds but also the brain.

i diigo a story about this the other day from a different website so its cool to see how these two articles are similar.