These are the 10 winners of our second Ads Worth Spreading challenge. The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience. An idea can reset someone's worldview and even begin a domino effect as they pass it on to friends. We invite you to view, comment and share these ideas in advertising
In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating "the optimum TEDTalk" based on user ratings. How do you rate it? "Jaw-dropping"? "Unconvincing"? Or just plain "Funny"?