Group items tagged

Advertising - AIDA model - Caples' Principles - Advertising examples - TV advertising 

Some sample advertising techniques and advertisments 

Guide to analysing advertisments

The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international creative communications awards, more than 28,000 entries from all over the world are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 90 countries attend seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by industry leaders such as Dan Wieden, Sir John Hegarty, Bob Greenberg, Maurice Lévy, David Droga, Mark Tutssel, Sir Martin Sorrell and Tham Khai Meng, as well as people like Mark Zuckerberg, Ben Stiller, Yoko Ono, Kofi Annan, Steve Ballmer and Bob Geldof. The networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

These are the 10 winners of our second Ads Worth Spreading challenge. The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience. An idea can reset someone's worldview and even begin a domino effect as they pass it on to friends. We invite you to view, comment and share these ideas in advertising

KFC banned advertisement due to racist slurs. 

Use in conjunction with panel discussion

Discussion about KFC advertisment

Use in conjunction with KFC advertisment

Ads That Entertain: YouTube's Top Spots of 2011

I remembered about this when we were doing the advertising stuff the other day, and asked Mr D if it was okay to share it. What really interested me about this was how Toyota USA used the Vocaloid Hatsune Miku to target Vocaloid and anime fans, like with making Miku drive a car - basically saying to them that this is the type of car she drives. Of course, this is really impossible considering Miku is merely a hologram with her own Vocaloid voicebank making her talk.

Please comment on structure, features, examples and language.

The ads you will be asked to analyse for your Gruen style task will come from this playlist. You are encouraged to make some preliminary notes on all of these if you wish to prepare yourself fully.

Today Tonight's attempt at Gruen Transfer on the worst advertisements on Aussie TV

This video was created by students in last year's Extension class. Mr D and I look forward to seeing what you can do.

Great documentary viewable online about advertising and the effects it has on our culture

Project Look Sharp is a media literacy initiative of Ithaca College that develops and provides lesson plans, media materials, training, and support for the effective integration of media literacy with critical thinking into classroom curricula at all education levels.

The Center for Media Literacy (CML) is an educational organization that provides leadership, public education, professional development and educational resources nationally and internationally. Dedicated to promoting and supporting media literacy education as a framework for accessing, analyzing, evaluating, creating and participating with media content, CML works to help citizens, especially the young, develop critical thinking and media production skills needed to live fully in the 21st century media culture.