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Iain Williamson

Ep. 2: More Dash Than Hyphen - Aca-Media - 0 views

www.aca-media.org/ep-2-more-dash-than-hyphen

GCSE Media

shared by Iain Williamson on 08 Apr 13 - No Cached
  • In this episode of Aca-Media, we premiere a new feature: one-minute media reviews called "Aca-Media Bites." If you would like to contribute one, email us for more information.  Also on this episode:  an interview with Yvonne Tasker about television crime drama and homeland security, a report on a Media Industries Conference in Atlanta, and our listeners' advice for the upcoming SCMS conference.  
    • Iain Williamson
      Iain Williamson on 08 Apr 13
       
      What do you think about the idea presented here?
  • Iain Williamson on 08 Apr 13
     
    "In this episode of Aca-Media, we premiere a new feature: one-minute media reviews called "Aca-Media Bites." If you would like to contribute one, email us for more information. Also on this episode: an interview with Yvonne Tasker about television crime drama and homeland security, a report on a Media Industries Conference in Atlanta, and our listeners' advice for the upcoming SCMS conference. "
Iain Williamson

Google Launches New Ad Marketplace; Display Ads Will Never Be the Same - 1 views

mashable.com/...google-doubleclick-ad-exchange

shared by Iain Williamson on 18 Sep 09 - Cached
  • Iain Williamson on 18 Sep 09
     
    Useful for Section B of the GCSE Media exam...
Iain Williamson

YouTube Brands: 5 Outstanding Leaders in YouTube Marketing - 0 views

mashable.com/...youtube-brands

Marketing Advertisng GCSE Media Studies Branding

shared by Iain Williamson on 02 Jun 09 - Cached
  • YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online
  • randed YouTube channel to only post their television commercials online.
  • The video selection also features vlogs by the pros, lifestyle profiles of up and coming musicians and a potpourri of other content
  • ...8 more annotations...
  • provide valuable information to their target audience
  • created a large archive of searchable content that continues to accumulate views
  • their large subscriber base
  • On YouTube, University of Phoenix has hundreds of video testimonials, reviews, mini-documentaries and webisodes
  • By being the first in their category to create a sponsored channel on YouTube, University of Phoenix Online automatically falls at the top of any search on YouTube for online schools—even if a user searches for a competitor. Using compelling, emotionally charged content, University of Phoenix Online has turned their YouTube channel into a virtual recruitment machine to convert prospects into enrolled students
  • product placement
  • Home Depot has a long history of featuring employees in its advertising campaigns
  • That being said, some of Nikefootball’s most-viewed videos (mostly from a specifically urban-targeted campaign) are filmed with a mashup of unconventional production equipment like Closed Circuit Security Cameras, Webcams, and Cellphones
  • Iain Williamson on 02 Jun 09
     
    An interesting article for those of you in Y10 doing advertising. It poses the important question, just what makes a good online campaign?
Mary Hui

When stars Twitter, a ghost may be lurking - IHT - 0 views

www.iht.com/...27twitter.php

Twitter

shared by Mary Hui on 28 Mar 09 - Cached
  • has become an important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online, as well as giving the public the ability to speak directly to people and institutions once comfortably on a pedestal.
    • Mary Hui
      Mary Hui on 28 Mar 09
       
      As has been discussed on Ning, Twitter is a great marketing tool and has torn down the wall that formerly separated the public and the celebrities. The democratisation of media...?
  • the technology allows him to bypass the media to speak directly to the fans.
    • Mary Hui
      Mary Hui on 28 Mar 09
       
      Another example of the democratisation of the media - everyone now has more power on their hands to bypass the 'bigwigs' and control their publicity.
  • Mary Hui on 28 Mar 09
     
    An article on Twitter.
Iain Williamson

Twitterer catches home invader with his pants down - Technology - smh.com.au - 0 views

www.smh.com.au/...1236447360700.html

shared by Iain Williamson on 25 Mar 09 - Cached
  • By then, many of his Twitter followers were recommending that he call the police but Prager was contemplating whether to do that or "find a blunt object before opening the door"
    • Iain Williamson
      Iain Williamson on 25 Mar 09
       
      This is like a live form of storytelling drama using the immediacy of live broadcast mediums like Twitter.
  • Prager set up a live video stream via Ustream.tv
    • Iain Williamson
      Iain Williamson on 25 Mar 09
       
      Is this the inevitabl next step for Twitter- namely, a aconvrgence whereby we all broadcast our lives, thereby realising Andy Warhol's famous prediction of 15 minutes of fame. this is a form of micro-celebrity, where we are stars within a small network of viewers.
  • Mary Hui on 25 Mar 09
     
    Twitter at its best?
Iain Williamson

Angelina Jolie film advert banned for glamorising violence - Telegraph - 0 views

www.telegraph.co.uk/...-for-glamorising-violence.html

shared by Iain Williamson on 25 Mar 09 - Cached
  • glamorise violence
    • Iain Williamson
      Iain Williamson on 25 Mar 09
       
      This is an age old debate in Media Studies. (The effects debate) Can you think of any films which have previously sparked this debate? What are your own views?
  • that using guns was sexy and glamorous
    • Iain Williamson
      Iain Williamson on 25 Mar 09
       
      Note her use of 'direct mode of address.' Does make a difference in terms of how the text was received by its audience?
  • some people did not like to see a woman in a strong lead role
    • Iain Williamson
      Iain Williamson on 25 Mar 09
       
      e.g. Using the post-feminist card as a form of defence. Do they have a point in your opinion?
  • ...1 more annotation...
  • The ASA received just one complaint about the advert.
    • Iain Williamson
      Iain Williamson on 25 Mar 09
       
      Demonstrates that the number of complaints is not important.
Iain Williamson

When media become brands and brands become media on hypernarrative.com, a weblog by Wil... - 0 views

www.hypernarrative.com/wordpress

shared by Iain Williamson on 23 Mar 09 - Cached
  • Clay Shirky
    • Iain Williamson
      Iain Williamson on 23 Mar 09
       
      This is a guy who would be worth rss'ing if you have an i-google page or netvibes account
  • And some brands you like because those brands extend your personality, others you don’t. It’s personal and changes.
    • Iain Williamson
      Iain Williamson on 23 Mar 09
       
      Can you think of any examples in your own life that follow this rule? Many people buy into brands that reflect their political views and are therefore an extension of their views.
  • this brand value is transportable
    • Iain Williamson
      Iain Williamson on 23 Mar 09
       
      It allows brands to incorporate media synergy int their marketing aproach, whilst multi-media approaches are part of the strategy.
  • ...6 more annotations...
  • Branding is evolving in something more sophisticated and difficult to grasp. Brands want to be your friend, brands want to connect to you, not just for one purchase, for your entire life. Just like newspapers
    • Iain Williamson
      Iain Williamson on 23 Mar 09
       
      aka consumer loyalty...are you loyal to any particular brabds and if so, why?
  • Brands relies less on buying ads in media, they are media, and some brands (like Apple) even orchestrate the media
    • Iain Williamson
      Iain Williamson on 23 Mar 09
       
      This is the key point in this article. What do you think it means?
  • I think the most exiting and successful combination was what CNN did together with Facebook
    • Iain Williamson
      Iain Williamson on 23 Mar 09
       
      A form of media synergy...every major brand now wants to be part of social networking which means teaming up with the biggest existing players.
  • Current TV was also broadcasting the event on television and used Twitter. Which is great for television, because television is a one-to-many medium and you can easily interact with the television by using a Twitter client on your phone or laptop
    • Iain Williamson
      Iain Williamson on 23 Mar 09
       
      Twitter is now massive. It is a crucial new form of communication which has had a profound impact on news and mass communication.
  • Portable social networks are the future
    • Iain Williamson
      Iain Williamson on 23 Mar 09
       
      Obviously has a profound impact on both news journalism and advertising as well as brand identities as media.
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