The Media Equation - Bids for Newsweek Due This Week - NYTimes.com - 0 views
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in the current digital news ecosystem, having “week” in your title is anachronistic in the extreme, what an investor would call negative equity.
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in a publishing landscape filled with the lame and infirm, weeklies are the most profoundly challenged. A weekly schedule, with its tight turnarounds and frenzied production, is costly as a matter of course. Monthlies can still do step-backs for readers who don’t expect to see what happened five minutes ago, and daily newspapers have co-opted the newsweekly formula to build in real-time analysis.
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It is axiomatic that in the current epoch, it is much less cost-intensive to build out a new brand than to try to walk back the cat on a legacy business.
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