Search Engine Optimization can be your friend and it can also be the freaking Wild West if you happen to don't watch yourself. Intrusting your SEO approach and execution to someone you have confidence in ( internally or even externally ) is essential.
But how can you know who to rely on? There are some smooth talkers available that can leverage a relationship to a point where it's easy to assume they know how to guide your website.
Here are three red flags that should leave you buying second opinion.
Key phrases Strategy Lacking Evidence
The complete topic on keywords could lead to some lengthy conversation. With respect to your time I'll cut right to the point here. If you will work with someone and they suggest a keyword or broader keyword strategy, ask why.
If at this time there isn't concrete evidence to support the strategy, whoops... green flag.
Anyone developing a keyword strategy should get traffic projections, conversion estimates or some metric that pulls with tangible sources and relates back aimed at your website.
Data from Google's keyword tool usually are the most commonly implemented as they provide a look at monthly average search volumes, thus supporting the business case to get SEO. Looking at data like this will allow for some quick top-level analysis, understanding and start to set some expectations.
Secured Results
I can't believe it's still an issue. Who ? re these people out truth be told there guaranteeing results?
From google search marketing (SEM) approach I guess you could loosely guarantee results influenced by a sufficient budget together with keyword.
But in the realm of WEBSITE PLACEMENT it's not feasible, although I put a giant asterisk on that proclamation. There are some possibilities that could possibly make this happen, although they involve spamming you to the top and it's going to be short-lived. Likely after you might have forked over some bucks, they will be ended up and you'll also be gone in the results. I should note that this is more likely through an outsourced company, someone in-house may be in for an difficult discussion.
If you ever hear this, walk separate.... whoops another red banner. The discussion should sound more like "I cannot guarantee results, but... "
No Reporting
Appears like a logical first question doesn't it?
So many SEO's are running what are considered "campaigns" and providing, well nothing in return for. Some simple questions that you have to be able to answer to the corner office, and really should also come easily from your SEO.
What terms are we position for?
How are definitely the rankings?
How is the traffic on the webpage?
How gets the traffic improved since we started this process?
Feels logical doesn't it?
If these questions can not be answered or in minimum coached to find the answer for yourself, whoops, an additional red flag.
Depending on your structure some SEO's may not have full access to the present information, although as I mentioned above they are able to point you in the direction of the data. Once you are, sitting down and reviewing the data with that individual(s) can be a valuable exercise.
Lot's of people out there continuing to allow the industry a dark eye. seo articles
But how can you know who to rely on? There are some smooth talkers available that can leverage a relationship to a point where it's easy to assume they know how to guide your website.
Here are three red flags that should leave you buying second opinion.
Key phrases Strategy Lacking Evidence
The complete topic on keywords could lead to some lengthy conversation. With respect to your time I'll cut right to the point here. If you will work with someone and they suggest a keyword or broader keyword strategy, ask why.
If at this time there isn't concrete evidence to support the strategy, whoops... green flag.
Anyone developing a keyword strategy should get traffic projections, conversion estimates or some metric that pulls with tangible sources and relates back aimed at your website.
Data from Google's keyword tool usually are the most commonly implemented as they provide a look at monthly average search volumes, thus supporting the business case to get SEO. Looking at data like this will allow for some quick top-level analysis, understanding and start to set some expectations.
Secured Results
I can't believe it's still an issue. Who ? re these people out truth be told there guaranteeing results?
From google search marketing (SEM) approach I guess you could loosely guarantee results influenced by a sufficient budget together with keyword.
But in the realm of WEBSITE PLACEMENT it's not feasible, although I put a giant asterisk on that proclamation. There are some possibilities that could possibly make this happen, although they involve spamming you to the top and it's going to be short-lived. Likely after you might have forked over some bucks, they will be ended up and you'll also be gone in the results. I should note that this is more likely through an outsourced company, someone in-house may be in for an difficult discussion.
If you ever hear this, walk separate.... whoops another red banner. The discussion should sound more like "I cannot guarantee results, but... "
No Reporting
Appears like a logical first question doesn't it?
So many SEO's are running what are considered "campaigns" and providing, well nothing in return for. Some simple questions that you have to be able to answer to the corner office, and really should also come easily from your SEO.
Feels logical doesn't it?
If these questions can not be answered or in minimum coached to find the answer for yourself, whoops, an additional red flag.
Depending on your structure some SEO's may not have full access to the present information, although as I mentioned above they are able to point you in the direction of the data. Once you are, sitting down and reviewing the data with that individual(s) can be a valuable exercise.
Lot's of people out there continuing to allow the industry a dark eye. seo articles