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"The market for "continuing education" is potentially much larger than undergraduate. After those four years of college, there are a lot more years in a rapidly-changing workplace. Maybe that's where the real money lies? Could providing the on-going, lifelong learning be the place where some of the costs for the face-to-face undergraduate education are carried? Maybe the content gets paid for by the lifelong learners, and the undergrads get it at reduced cost? Recall what John Daniel said about the US Open University - it failed because it went after undergraduate first, not graduate."