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Donnelyn Curtis, the director of research collections and services at the University of Nevada at Reno, created Facebook profiles for Mr. McDonald and his wife, Leola Lewis, to give students a glimpse of university life during the couple's college days. Ms. Lewis graduated in 1913, and Mr. McDonald earned his degree in mechanical engineering two years later.

Students across the world are using the Twitter hashtag #tweetyourthesis to shrink their academic thesis work down to single 140-character posts.

The Stanford University professor who taught an online artificial intelligence course to more than 160,000 students has abandoned his tenured position to aim for an even bigger audience.