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Education is the second largest industry in America behind health care, and it too is experiencing a similar shift as it struggles to adapt traditional design and delivery models to the demands of modern audiences who are accustomed to digital interactivity. The challenge to transition successfully is especially pressing for online higher education. The Sloan Consortium reports that two-thirds of post-secondary educational institutions are seeing an increase in online courses and programs, so it's a market that education providers simply cannot afford to ignore.