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Academics have held the online, user-written reference work in some disdain, said Mahzarin R. Banaji, a psychology professor at Harvard University, "but now I'm hearing nothing but enthusiasm, and I really think this is going to work." Ms. Banaji, the association's president, has put the prestige of a leading scholarly group-and her own name-behind the project, which involves a new interface custom-designed to make encyclopedia entries easier to write and edit, a nascent social network that links scholars who share interests, and tutorials for professors on ways to make writing for Wikipedia part of course assignments.