The structuralists: one of their number, perhaps the best known, Roland Barthes, liked to use two words jouissance and plaisir. Le plaisir du texte. The pleasure of the text. Those who think structuralism spelt or spelled death to conscious art and such bourgeois comforts as style, accomplishment and enjoyment might be surprised that the pleasure of the text, the jouissance, the juicy joy of language, was important to Roland and his followers. Only to a dullard is language a means of communication and nothing more. It would be like saying sex is a means of reproduction and no more and food a means of fuelling and no more.